[This review was collected as part of a promotion.] This spread has a creamy smooth texture. This is a must for toast, pancakes, and the like. I love that it does not have artificial flavorings or preservatives, it's non-GMO and has less fat than butter.

This product is definitely not as good tasting as it was prior to the recipe change. I hate to report this, but I will not be buying this product when my existing supply runs out. It now falls in the category of a me too type product. Sure would like to see a return to the original product.

[This review was collected as part of a promotion.] I have been looking for a product that still had the same great butter taste, but not all the bad things. I think I have finally found one. This product taste really good, no its not exactly like butter, but really, really, close. I liked how easily it spread, and how well it melted. This really is a great product. I am so happy I got try a full free sample courtesy of smiley360 just for giving feedback. This product is so good even my kids couldn't taste a difference.

[This review was collected as part of a promotion.] I have you been using I cannot believe it's not butter since the product it came out. I know the flavor of the product and the consistency. You can tell the difference between this and regular margarine or butter. I don't know what I'm saying it cuz there's 0 calories and everything but we just built a wonderful tasty

[This review was collected as part of a promotion.] I received a tub of ICBINB for free and we used it all last week on some new dishes. We used it both on a fish dish, as well as a chicken and rice dish. We enjoyed it a lot. It was nice to use this and not have all the calories of butter.

[This review was collected as part of a promotion.] We recently tried I Can't Believe It's Not Butter! with crab legs and corn on the cob - WOW! It tasted better than the clarified unsalted butter we normally use to accompany our meal. It is healthier, but we couldn't tell & loved the buttery, decadent taste.

I 've been buying this product from the time if was first introduced but now I'm looking for a new spread simply because I don't like the new square container and its lid that you can't tell if its on or not. The spread is harder to get out of the square container.

We have tried various butter substitutes in a soft spreadable form. I Can't Believe It's Not Butter always wins out as our favorite. My husband finally told me to quit trying new products and stick with ICBINB as it was the only one he wanted to use and is the only one we now use. It spreads without tearing the bread, melts easily on hot food and doesn't taste artificial. It's the best!

Recently bought this spread because it’s cheaper than butter and remember it actually tasting like butter when we regularly bought it years ago. Something has definitely changed with its recipe because the flavor now is nothing like real butter. I used it on pancakes and it had a sour taste and thick consistency to it. I will pay the extra couple dollars for actual butter, thank you.

We have used nothing but I Can't Believe It's Not Butter in our house for 10 years, but we can't anymore. The new formula tastes awful. I had some on my waffles this morning and I wasn't able to finish because of the chemical taste. You really need to bring back the old recipe.