I hope you won't go back to the old formula which I never liked at all. I tried the new recipe and liked it so much that I will continue buying it regularly. It melts well and it tastes like actual food (I thought the old recipe had an unpalatable artificial flavor).

They took a great product and messed it up. My whole family use to love ICBINB . After purchasing the new square tub, my children noticed it tasted different......a lot different! They both thought it was bad. I to thought it was bad upon tasting it and threw the container away. We bought a new one and it was the same terrible spread. My kids won't eat it on anything and we only use it for cooking . When this tub is gone we will be switching brands! Another customer lost !

[This review was collected as part of a promotion.] I love I Can't Believe It's Not Butter! - Original Spread! I got my fee sample from Smiley 360 and we will be adding this as a staple to our refrigerator and cooking with it more often with recipes that call for butter!

Love this butter, great taste and texture, and a wonderful price. I save at least 25% buy purchasing the two pack at Sam's Club. Our family uses a lot of it, so it's also really great to get the 2 pack. Sam's club Port Huron recently stopped carrying it, and I'm very upset about this. It was one of the things I bought on a regular basis from Sam's Club. Really Disappointed!

[This review was collected as part of a promotion.] I have been using this product for many years. We love the taste and texture. I myself do not like the taste of "real" butter. My husband loves real butter, especially homemade. I got him to try this and now he uses it all the time! I am so happy that it now comes in a huge tub, which saves me a trip to the store. The flavor of it puts other products in the same group to shame. The pricing is excellent. I use this in all types of recipes and the flavor is consistent in every bite. I received this product for free in exchange for my unbiased and truthful review.

Recently bought the new recipe original tub product and I don't like it. I find the taste slightly different, less buttery, from the old recipe and it does not melt when put on hot foods. It used to melt the way real butter melted. I don't like that feel of unmelted glob in my mouth. I will purchase one more time but unless there is a change to fix this flaw, I will be looking for another product to use.

I think this revised I Can't Believe It's Not Butter tastes even better than before. It tastes lighter and for some reason, fresher. I also really like the change made to the shape of the container. It's a nice change and it stands out from the other products out there. The lid is also easier to use on this container. The biggest difference though is how it tastes lighter and seems fresher. I always loved and used ICBINB but I really think it's improved even though I didn't think that was possible.

I would give it zero stars if I could. They need to change the name to I CAN believe it's not butter. The taste is off and it no longer melts like it used to. If you like your margarine to tastes like paste and won't melt no matter how hot it gets, this is for you. I will never buy the product again. I can't understand companies that make such drastic changes to their products.

The name says it all. When you eat ICBINB you swear you are eating butter because of the smooth creamy taste. It doesn't have that salty taste that some other non-butter products do. I like the fact that you can buy smaller portions too instead of buying a gallon of butter at one time.

The best out there. When I first tried I cant believe its not butter my family had no idea and they just loved it and have used nothing else since then, and I cook with it and bake with it and never use regular butter ever again. I cant believe its not butter is also very good for weight control and for good health, I cant believe it not butter is the best. My husbands heart doctor also recommends I cant believe its not butter to his diet and my husband told him that it is all we use.