[This review was collected as part of a promotion.] I was fortunate to get this as a #freesample from #Smiley360 to test out. My family and I loved this product! The taste was great and it is a product we will certainly purchase again for our household!

The name says it all. When you eat ICBINB you swear you are eating butter because of the smooth creamy taste. It doesn't have that salty taste that some other non-butter products do. I like the fact that you can buy smaller portions too instead of buying a gallon of butter at one time.

I'm a little disappointed. Seems to me the new container not only has less in it, but it seems to have been 'lightened' up. Digging in with the knife results in most of what I went for falls back into the container. Taste seems to be same, but still think there is less for same or greater price.

[This review was collected as part of a promotion.] I received this as a free item from Smiley360. I found that my experience with it is simple the name of the product says it all. I can not believe its not butter. The taste is amazing. Plus, it is a healthy alternative to butter.

When we don't use real butter the only product my family will use is I Can't Believe It's Not Butter! I also really like the wonderful difference it makes when baking certain baked goods. In some cases I Can't Believe It's Not Butter is better than butter!!

[This review was collected as part of a promotion.] I absolutely love I Can't Believe It's Not Butter spread. I use it on toast, bagels, pasta and all cooking recipes. The taste is really yummy. In fact, my husband prefers to let his toast cool down before he spreads it on so that it doesn't melt so much because he loves the taste.

I thought just the container had changed - Yuck!!! I hate your new "simple" recipe. I can't believe people are unable to taste the difference or think that it tastes better. There IS no taste, at least not a "butter" taste. When you change it back to the original, let me know. Until then, "Good bye!"

[This review was collected as part of a promotion.] I received a free sample of the new I Can't Believe It's Not Butter from Smiley 360. I love the creamy texture and buttery taste. It spreads very nicely right out of the refrigerator and I like how quickly it melts on hot food. My whole family was impressed by how much it tastes like butter. I also appreciate the Non-GMO aspect of this product. The new rectangular packaging is easier to store in the refrigerator.

Change it back! If I wanted it a tiny bit healthier I wouldn't use it! I never write reviews but I can't believe I bought 4 of the new packages wondering if the first I left on the counter too long or maybe the second got shoved in the back of the fridge to long or maybe the third was moldy but nope the fourth tasted just as bad! I bought this product forever and now switching to Imperial like my great grandparents used! Please change it back soon! It's cool you tried to make it healthier but it tastes bad now! I know its just butter but cooking is one of my favorite things so it's sad not to have the awesome taste of the original product!

I have used the original spread for years and always loved it. However, it now has a different taste and it doesn't melt like it used to do. I don't mind the new taste but I'm very unhappy that it takes forever to melt when I'm putting it in a skillet before cooking eggs or adding it to steamed vegetables. Unfortunately, I'm now going to have to look for a new product to use.