I Can’t Believe it’s Not Butter The Original tastes so much like the real thing. Easy to use and is spreadable. I mainly use this in or on recipes that do not require cooking or baking. For these recipes I use real butter. I would highly recommend this product...

This is great. I think its more creamy and light feeling. Its not as heavy as margarine. This would be good to use while cooking in the morning making things like eggs, toast and other little quick fixings. I would recommend this product and its affordable

How can this be called original? It has gone from Fresh butter taste to 100% taste...what does that even mean? First ingredient water....makes toast soggy.....no longer has sweet cream buttermilk (there goes the buttery taste)....can't be frozen....i could go on and on....bottom line.....I was a big buyer of the Original original, but will not buy the new original ....it is a waste of money...New simple recipe = terrible taste. Gave 1 star rating because it wouldn't let me give no stars.

[This review was collected as part of a promotion.] It tastes so good and it's healthy for you! I use butter on almost everything so I thought I would notice a taste difference but I didn't ! I will never switch back to regular old butter! I received my sample for free but all feelings are truly my own!

What have you done?? I used to enjoy ICBINB. It tasted good, and more importantly, it MELTED on warm breads, eggs, whatever. Now it doesn't MELT at all! NOT EVEN IN THE MICROWAVE!!! Whatever I spread it on petrifies in the microwave before your margarine even makes an attempt at melting. If the microwave can't melt it, what's it doing in my body? I certainly don't get heat as high as the microwave! Your changes stink. So as a result I'll be making a change as well....to any brand other than "I Can't Believe It's Not Butter".

I have been using your product for a very long time - 20 or more years. Your new "Simple Recipe" is a real disappointment. It is quite frankly, tasteless. So, sadly, after a long history with your product we are switching and won't be coming back. Very disappointing.

I love butter, so much I put it on everything. Awhile back, my husband wanted to try, I Can't Believe It's Not Butter, I was not sure about this, as I don't like margarine. It was to my surprise, that it is nothing like that, it has the rich creamy taste of butter, plus it goes on your food smooth. It is now a staple at our house, and if there is only one tub, we start to panic. The taste is wonderful and I recommend it to everyone I talk to. I even use it for baking, and the treats taste wonderful.

You took a great product that I have used for years and messed it up then labeled it "Original." The number one ingredient is now water. It is a huge mistake. I don't buy it anymore. You folks should remember "New Coke." If it isn't broke don't fix it.

[This review was collected as part of a promotion.] This product was so smooth and easy to spread. I loved it on my toast, For baking, my kids loved it too. Even my husband was a fan we use it all the time and don't buy any other brands now. I can't believe it's not butter has made one less decision a hard one in our household.

I brought the original new simple recipe twice first time I thought I got a bad batch. But it turns out it's does not taste the same as it used to. My family complained about the taste that it taste spoiled. Please go back to the real original favor. Sorry I have to switch brands. Truly Sadden.