I have been using I Can't Believe It's Not butter for ever. When I found out it was improved my first thought was OH NO!!!!!!!!!!!!!!! But much to my surprise I still love the smooth creamy texture and taste. It will continue to be a staple in my household.

[This review was collected as part of a promotion.] It is a great choice for your margarine. Not only does it have simple ingredients but a great taste too. If you can get your hands on some, do! I have never been disappointed with the products this company makes.

I have been using I Can`t Believe It`s Not Butter for many years. I like the flavor and the fact that it is healthier for you. Its easy to spread. The only thing I do find is that it doesn`t melt as well as the old formula did. It does melt just not as well. When you changed from the old style round tub to the new rectangular style tub it was a very smart move. It fits in the refrigerator so much better and is easy to stack without wasting space. Keep up the good work. We will continue to by this for years to come.

I've been a customer of ICBN for years and your new formula seems to taste as good as your original. However, I'm a bit troubled that the vegetable oil content has been reduced from 58% to 45%, making it a bit more watery and difficult to use for frying.

Please go back to how you were making the old spread. I don't know what you did, but it is not good. I had to throw out the last full container because I thought it just went bad...got a new one and it tasted the same. Something is seriously wrong. I have been buying this brand for 40 years and now have to find another brand. Always looked forward to toast or baked potato with your "I can't believe it's not butter". Please can you change it back?

I see I am not the only one upset with your "new product"! I liked the shape of the new container and was looking forward to enjoying the same product in it. NOt! Too soft, doesn't melt on toast, and the taste leaves much to be desired!! I am disappointed you tampered with something that actually tasted like butter before. I will be looking for something else or going back to butter!

Not only is it lusciously creamy, it has the freshest, most natural taste. I use it for EVERYthing in my baking & cooking, and always have top-notch results. In fact, I much prefer it over real butter because it's so versatile ... it's the best of all all worlds!

We have enjoyed I Can't Believe It's Not Butter for many years, it has been our spread of choice for as long as we can remember. NOT anymore. The recent change in formulation resulted in a spread that tastes like a spread and not a very good one at that. It is now very easy to believe that it's not butter because it tastes nothing like butter. We are now testing out other brands and will not be buying this anymore.

I have been a staunch supporter of this product my entire adult life. We always buy the "light" version. Love the taste and the way it responds cooking. I've tried others and found them kind of creepy when they won't melt. The new version of this product has left me so disappointed and I've only just opened the new packaging (don't like that either). The product is way softer, doesn't melt the same, and doesn't have the same butter flavor. New packaging is flimsy and awkward to open. Can't reuse it as Tupperware like the old tub. Butter is too soft and doesn't melt the way it used to. Taste is more bland than before. I like the previous slightly salty flavor. Tragically disappointed in a product I have never strayed from but might have to now. I really want the old stuff back!

[This review was collected as part of a promotion.] Thanks to Smiley360 I was given a FREE Sample of I Can’t Believe It’s Not Butter! to review with my family. I have been enjoying it on Grilled Cheese, I have used it to flavor rice and vegetables, as well as part of a topping to make Salmon Pizza. It has a flavor that my children like and we have been enjoying it.