[This review was collected as part of a promotion.] I received a free sample from smiley360 but the opinion is all my own. I always saw the commercial and heard of it but never tried it. I'm pleased to say i truly like it. It was a lot better than i expected. It gave me the same buttery taste i look for just a little lighter. I will be buying on my own once my sample finishes. My son loves it on raisin bread. I attached a picture.

I found out about I can't believe it's not butter by a friend ,and I really can't believe it'snot butter,has a very smooth mouth feel ,other than the other products wich have an oily texture in the mouth,and the taste is above wonderful,a full flavored butter..i just love the taste,a real convert here in new york..

Seems watered down and thinner.Texture has changed for the worse,soaks into the bread with moisture.Will not buy any more of this NEW product.We are disappointed.Country Crock butter is our NEW butter from now on.Change is not always good for a product that has been around a long time.Cutting costs with more water also cuts customers.

I have been a fan of ICBINB for many years, as a home baker it's my choice for my breads. I purchased the "New" simple recipe the other day. Last night I opened the tub to use on fresh baked rolls at dinner and found the salt content made my mouth pucker! I passed the off to a possible overuse of salt in my dinner components. This morning I spread your product on toast to find an awful content of salt in my mouth. This change in your formula is sending me off this product, sadly I now have to search for a substitute.

[This review was collected as part of a promotion.] It has been awhile since I have tried ICBINB, and it hasn't changed a bit! Thats a good thing! I loved it before, but only changed because of a price factor. However, I will be changing back! Looking at the price, it is very comparable to competitor brands. I love the Taste, it works well in recipes, and is a bit better for you! What a great product! I received a free product for the purpose of my review. Opinions are 100% my own.

[This review was collected as part of a promotion.] If I'm not using "real" butter, I'm using this. Actually, I've honestly stopped buying real butter 'cause it's not spreadable and I've become accustomed to the taste of this and I really, really like it. It spreads super easy, melts quick (and actually melts, unlike some margarines), isn't too salty and tastes like real butter. You can't go wrong.

[This review was collected as part of a promotion.] I absolutely love the product and made my switch from my regular butter. I think it tastes and looks just like butter. I received a free product for the purpose of my review. Opinions are 100% my own.

First time I used it I noted it looked different heating in the pan. No wonder, now the first ingredient is water. Previously the predominant ingredient was their "vegetable oil blend." It's also not as nice on toast. Even though you have diluted the product it seems oiler, vs. creamy like before. After decades of using the product I will be looking for something new. (Am able to compare ingredients because I re-use the old containers & have plenty on hand; the new containers feel too flimsy for re-use)

I have been using I Can`t Believe It`s Not Butter for many years. I like the flavor and the fact that it is healthier for you. Its easy to spread. The only thing I do find is that it doesn`t melt as well as the old formula did. It does melt just not as well. When you changed from the old style round tub to the new rectangular style tub it was a very smart move. It fits in the refrigerator so much better and is easy to stack without wasting space. Keep up the good work. We will continue to by this for years to come.

[This review was collected as part of a promotion.] I can't Believe it's Not Butter tastes just like butter. It has a smooth taste and melts beautifully on toast and spreads easily on breads. It's a wonderful product and if you haven't tried it you should I received a free product for the purpose of my review. Opinions are 100% my own.