[This review was collected as part of a promotion.] I love my free tub of original butter that I received as a product sample from Smiley360! I was really surprised how good the product actually was. I'm so use to my main brand that I put low expectations on this product. It is very creamy and very easy to spread straight from the refrigerator.

I was raised up on "I Can't Believe It's Not Butter" and looking back now, I'm honestly really glad that I was. It has a great taste while also being a healthier alternative to real butter(I can't even notice a good flavor in real butter now). I'll use real butter for things like popcorn, but I use this on everything else!

I won't buy any other brand to use on my food. Nothing tastes as good as I can't believe it's not butter. I really like the tub spread, but use the spray often as it doesn't contain any calories & I still get the taste of butter on my food such as toast & potatos. I started using it after visiting my folks. The I can't believe it's not butter is the only brand my mom would buy also.

We've been using your product for many years, but not any longer. My wife is a dietician and an outstanding cook. She is horrified that you took an excellent product and changed the formulation so she can no longer cook with it. Any chef knows that appearance and texture are important along with taste. You've managed to degrade all three in one try. You really need to change back again.

I knew something was not the same, not as good, but couldn't put my finger on it, so decided to Google ICBINB. I've discovered many others feel the same. You have ruined a perfectly delicious product. Now I will have to look for a new butter substitute. I also liked the old round tub; it looked much better on the table than the rectangular tub with all the ingredients listed.

What the heck has happened to the taste of ICB? It tastes horrible, it tastes like the plastic container that it is in. I thought a container I bought went bad and I threw a new container of ICB away, I brought a new one and it tasted the same. It is a horrible taste.I will no longer buy this product

I've always used butter, I love the taste. When I Can't Believe It's Not Butter came out I thought let me give it a try. Since then I haven't looked back. The taste is remarkable! I put it on everything that I used to put butter on. If a store doesn't have it when I need it, i will wait and go to another store. There is no need in me trying anything else, I have found my perfect match!

[This review was collected as part of a promotion.] I like to cook and my main spread for the pan was butter. I tried several products, but found, most would stick to the pan, and the food would not float. Then I tried I can't believe it's not Butter and found the perfect butter substitute! No stick, and the taste wonderful. A great way to cook.

I have used ICBINB since it came out. I have one tub of the original left. I have already found a new butter to use when this tub is gone. I tried the new stuff-yuck. Makes me sad that your company took a great tasting product and ruined it. Any toast or bagel you put the new stuff on gets and tastes soggy, like you put in under the sink faucet. Oh, but wait water is the first ingredient in the new product. Tastes like it too. Consistency is not the same either. This has the consistency of loose pudding. When you melt it in a pan it is no longer creamy looking. Looks like water with yellow globs floating in it. The new stuff I bought I gave away, something I would never do with the original. Sorry I wasted my money on it. You've lost a long time customer.

I have used your butter for years and now I think that I will have to move on and find something else. It does not have the flavor of butter like before and the color is discussing when you spread it on certain items. I just don't care for your new spread.