[This review was collected as part of a promotion.] I think the flavor is pretty average and it doesn't taste muchc like real butter. The consistency is too hard and doesn't spread well and seems sort of oily. I received this free from Smiley360. I will stay with my current brand.

You took a great product that I have used for years and messed it up then labeled it "Original." The number one ingredient is now water. It is a huge mistake. I don't buy it anymore. You folks should remember "New Coke." If it isn't broke don't fix it.

I remember the first time I moved to Canada this was in my dads fridge. I like how it tastes good easier and convenient when I am making toast. I like this as a substitute for butter but butter still has better flavour. I would recommend this margarine as it’s a good price, tastes good and convenient to use.

I have been a firm customer of ICBINB Lite for many years and this new recipe is not tasty. Flavor is not more satisfying and it doesn't melt as well. I keep hoping that I was imagining a difference and have continued to buy it but am now switching to another product as I just don't like it. Sorry!

[This review was collected as part of a promotion.] I received this product for free from Smiley360 as a product test. It is very good. It taste great on everything it made my toast very yummy and the tecture is very smooth. It's a little pricey but it taste Great.

[This review was collected as part of a promotion.] Thank you Smiley360 for the opportunity to try I Can’t Believe It’s Not Butter! ® - Original Spread for free. The taste is so smooth with a light tint of sweet and buttery flavor. It spreads really well on rolls and is perfect for scrambling eggs. I can't get enough of it.

[This review was collected as part of a promotion.] I absolutely love ICBINB!! Its the only stuff we use in my house! No butter, no margerine, just I cant believe its not butter. Thats all we need. Tastes great on sandwiches, cooking and anything else that xalls for butter!!!

[This review was collected as part of a promotion.] Not sure why you changed but the new recipe is terrible! Very chemical taste. Not even close to butter OR the original recipe. Although we've used ICBINB for many years, that's over. We will be changing to another spread - maybe ever BUTTER - from now on. What a shame that you couldn't leave well enough alone. Ever hear of "If it's not broken - don't fix it"? P.S. The new container is fine - just not the contents.

[This review was collected as part of a promotion.] I like to cook and my main spread for the pan was butter. I tried several products, but found, most would stick to the pan, and the food would not float. Then I tried I can't believe it's not Butter and found the perfect butter substitute! No stick, and the taste wonderful. A great way to cook.

[This review was collected as part of a promotion.] I received my FREE I Can't Believe It's Not Butter, courtesy of Smiley360 (for the purpose of my review). I liked that it has no artificial preservatives, has no trans-fat, and is affordable. It's lower fat than butter with fewer calories! The new rectangular packaging is clever, and fits well in my refrigerator door. The Original flavor of I Can't Believe It's Not Butter does taste similar to real butter. Since I generally use unsalted butter, I noticed the salt (90mg/tbsp) taste, but it's delicious on certain foods like vegetables. Opinions are 100% my own.