[This review was collected as part of a promotion.] I received this product for free from Smiley360 as a product test. It is very good. It taste great on everything it made my toast very yummy and the tecture is very smooth. It's a little pricey but it taste Great.

[This review was collected as part of a promotion.] I love it! I use it to cook and bake! Nobody can even tell that it's not "real" butter. I recieved a mission thru #smiley360 to test and try out I Cant Believe Its Not Butter...the opinions are my own.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! It is so easily spreadable never tears that fresh warm bakes breads. Makes them even more delicious. This is wonderful on the french toast or pancakes for breakfast. Great addition to scrambled eggs in the morning. Always added to the fluffy baked potato. Great product if you have never tried it you should.

We have used ICBINB Lite for years and always thought it was the greatest thing out there, but this new recipe has absolutely no taste. It's just slimy yellow stuff. I haven't tried the full calorie one, so can't comment on it. This really upsets me, and I'm sorry, but I will be shopping for a new light spread. Even the competition has some taste. Bring back the original, please!

With everyone wanting to eat healthier and not wanting to give up the flavor of butter, this is a great alternative. We use this on almost everything and for certain things where we have to have the real taste of butter we make a blend of the two and it is a fantastic alternative

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter!® is good and we like it. Is 0% artificial preservatives and I like that. Is great for spreading in toast and crackers. I use it every day in my kitchen. I recommend this product. "I received a free product for the purpose of my review. Opinions are 100% my own."

[This review was collected as part of a promotion.] Love the rectangular package design and the great flavor it holds inside! We used the spread on everything from bagels to coating pans. Easy spread, great taste, and 70% less saturated fat and 40% fewer calories than butter! We'll definitely be sticking to the switch!

I have been using the original product for years, in my opinion it has always been the best margarine there is, until the introduction of the new recipe. The new recipe lacks the flavor of the original, it does not melt on toast and separates in a frying pan. This is not remotely close to the product that I love. It quite frankly it is a copy of Country Crock, if that was what I wanted, I would just buy Country Crock.

I have been buying ICBINB and the lite version since they first came out. VERY disappointed with the new taste. Omitting the buttermilk made it just regular old ho- hum margarine. Tastes like most other brands now and nothing special. Texture is much more greasy.

For the past ten years I've been a regular consumer of the product. It had great buttermilk flavor and nice consistency for eating and flavoring of cooked foods. Since you're new recipe was introduced I found it lacking in all areas. No flavor, too oily and it's artificial appearance is unappetizing. We have consumed our last tub of your product and will be switching to a real butter product that comes straight from the cow.