I just did a taste comparison between the old ICBINB Original Spread and the new Simple Recipe. The old recipe won hands down! The new recipe had a strange aftertaste and did not melt on hot toast. I'll be returning it to the supermarket. Why did you change a delicious, decades-old recipe? Reminds me of the New Coke debacle years ago. When can we expect to see "ICBINB Classic" on store shelves?

[This review was collected as part of a promotion.] My family enjoys I Can't Believe its Not Butter-it's our only choice for spreads. Its got a great buttery taste, plus I appreciate that it has no artificial preservatives or flavors. We use the tub, sticks and spray. Great product.

I was excited to receive a complimentary sample of ICB. It was a surprise! The packing was very well done and the sample was large and still very cold. I have used the same margarine my whole life. Trying ICB was a new venture for me and my family. I spread it right on my rolls and it was very tasty. I can't compare it to the old style ICB but compared to the margarine it is so much better!! I can't believe I have not tried I Can't Believe It's Not Butter! sooner.

I can’t believe it’s not butter is my all time favorite and use on a daily basis. This is great with reducing your calorie intake and flavoring your favorite meals. I like the fact that it comes in such a durable container and is very well sealed the packaging is definitely on point. I normally buy this product at least three times during the month for household use. I would highly recommend this product over any leading brands of spreads.

My family and I love the taste, easy spreadability and texture of CBNB -- I think my household as well as my sister's family were among the very first users of this product when it was first introduced in the tri state area and we are of course still using it today!

The old recipe was wonderful--it really did taste just like butter! I've tried 3 tubs of the new recipe and I'm sorry to say that I have changed to another brand now. I do like the new shape of the container, it makes it easier to store in the frig. Is it possible for the compay to make both?? You know, bring back the old recipe for those of us that prefer it, and still have the new recipe for those who prefer it???

[This review was collected as part of a promotion.] I had tried "I Can't Believe It's Not Butter," years ago. I didn't care for it. Recently, I had the opportunity to try the new formula, free from Smiley 360.Wow... what an improvement! The flavor is creamier, and much more authentic. Better still, it cooks up without the "chemical-fake" flavor I disliked in the old formula.

I always loved I Can’t Believe It’s Not Butter until today, when I opened the lid to use it there was mold on the inner plastic covering it. The best by date is not until January 2025, so there is no reason it should be moldy already. There was over half a container left which all ended up in the trash now. Very disappointing and such a huge waste of money.

Grease trap! For so many years this was the “healthy” butter but the saturated fat would disagree. I went through a phase on whatever diet where I tried to like this thinking it was healthier but it might as well be Country Crocker. It’s overly flavored to taste like butter and be careful with it if you’re watching sodium.

Recently bought the new recipe original tub product and I don't like it. I find the taste slightly different, less buttery, from the old recipe and it does not melt when put on hot foods. It used to melt the way real butter melted. I don't like that feel of unmelted glob in my mouth. I will purchase one more time but unless there is a change to fix this flaw, I will be looking for another product to use.