I see I am not the only one upset with your "new product"! I liked the shape of the new container and was looking forward to enjoying the same product in it. NOt! Too soft, doesn't melt on toast, and the taste leaves much to be desired!! I am disappointed you tampered with something that actually tasted like butter before. I will be looking for something else or going back to butter!

[This review was collected as part of a promotion.] I was so glad I got to try the ICBINB product. I used it to make a Butter cream cake and frosting. They both came out wonderfully. It was moist and tasted just like the one I made with butter. I was surprised at well it really tasted. I would definitely buy this again.

I was very disappointed to discover that you have changed the recipe of your margerine. WHY? I have used your product since it first came out. Remember Fabio. Unfortunately I don't like the new taste or consistancy.and will be forced to change brands.

MY FAMILY DOES NOT LIKE THE NEW ICBINB PRODUCT AT ALL. We have been using the ICBINB Light for years and LOVE it more than real butter. The new packaging looked great, but when I put it on my bread, what a SHOCKER! It no longer has that sweet, buttery flavor and the texture is like CRISCO! Please don't send me the standard quote that all the others who don't like it got. Just tell me if and where I can purchase the "CLASSIC ICBINB" Light. If not, I will begin searching for a new spread and will no longer be one of your customers. Sorry to be so blunt, but YOU RUINED OUR BUTTER. And we LOVE BUTTER!!!

In place of butter, this is an excellent product I have been using for years! Tasty, spreadable, easy to freeze. I know butter is the absolute yummiest, but for some choices, choosing a product like this, which is better if you’re watching your cholera, is smart.

[This review was collected as part of a promotion.] I have replaced my original butter I was using with "cant believe its not butter!" and have not missed anything about the old one I was using. The taste is great, spreads well, and great for cooking...

This is my alternative to Country Crocks Spread. I usually purchase this only because the have the small tub, that seems to be more convenient to use in my house. The small tub allows me to have the an appropriate amount to use for a month or two, without wasting any product.

We have used ICBINB Lite for years and always thought it was the greatest thing out there, but this new recipe has absolutely no taste. It's just slimy yellow stuff. I haven't tried the full calorie one, so can't comment on it. This really upsets me, and I'm sorry, but I will be shopping for a new light spread. Even the competition has some taste. Bring back the original, please!

[This review was collected as part of a promotion.] The free sample I got from Smiley360 was actually pretty tasty. I am no stranger to I Can't Believe It's Not Butter so I knew what to expect. Although I still prefer regular butter or margarine, I Can't Believe It's Not Butter is a great substitute and that is why I keep it in my regular lineup.

[This review was collected as part of a promotion.] I think the flavor is pretty average and it doesn't taste muchc like real butter. The consistency is too hard and doesn't spread well and seems sort of oily. I received this free from Smiley360. I will stay with my current brand.