I have tried all kinds of butter brands out there and I can't its not butter is simply the best!! It has a smooth natural buttery home made flavor that not too many others have. I used to use Land O' Lakes but even though its resembles I can't believe its not butter in some ways, its still not as good as I can't believe its not butter. Just simply the best out there that money can buy!

In place of butter, this is an excellent product I have been using for years! Tasty, spreadable, easy to freeze. I know butter is the absolute yummiest, but for some choices, choosing a product like this, which is better if you’re watching your cholera, is smart.

[This review was collected as part of a promotion.] I have been looking for a product that still had the same great butter taste, but not all the bad things. I think I have finally found one. This product taste really good, no its not exactly like butter, but really, really, close. I liked how easily it spread, and how well it melted. This really is a great product. I am so happy I got try a full free sample courtesy of smiley360 just for giving feedback. This product is so good even my kids couldn't taste a difference.

Our family has used the original tub of I Can't Believe It's Not Butter for over 20 years. The new recipe doesn't melt very well when making eggs or even on toast, it doesn't taste or react the same when we use it to blacken chicken. If they wanted to try this new recipe it would be nice if they would have left the original as is and added a new smaller tub of this "other recipe" and labeled it lower fat or whatever it is they are trying to accomplish. I guess I will be looking for a new spread to replace the old I Can't Believe It's Not Butter. If anyone knows of a product similar to the original blend please post.

[This review was collected as part of a promotion.] my family really enjoyed this we so not each much butter so it lasted a long time it was very tasty and worked well in a frying pay for example to fry eggs i was impressed we got this free for review from smiley 360

Family of five who religiously bought this product for many years. The first person to taste the new recipe in the family was my 6 year old son who loves butter (puts it on everything). He refused to eat it after tasting it on his rice. When the rest of the family tried it we agreed. The new taste is bitter and the smell is also not appetizing. Wife and I read through the ingredients and it appears there is more vinegar in the new recipe?? I tried to continue with it because I did not want to waste it, but ended up throwing it away. We have permanently switched to Country Crock

This change has not been for the better. Your new product produces a lot of smoke. Does not have the same buttery flavor. I do like the new packaging, except for the lid, which is not as secure as the old container. I have purchased this product for years, and will now be looking for a different spread.

I have bought/used I can't believe it's not butter for years I wish you didn't change it! Now I have to find another brand to use. I put a little on a waffle and took one bite. Wow I thought what is wrong! I took a little taste of the butter and found out what is wrong. I will through it away and look for another brand or just use butter. Terrible!!!

I have been using I Can't Believe It's Not butter for ever. When I found out it was improved my first thought was OH NO!!!!!!!!!!!!!!! But much to my surprise I still love the smooth creamy texture and taste. It will continue to be a staple in my household.

I was very disappointed in the new formula. it no longer taste like butter and does not melt on toast. I have used this product since it came out but I'm afraid I will be looking for a new product. Please bring back the old one that was perfect there was no reason to change it.