I've been buying another spread for the past 5 years and have enjoyed it, but found it is no longer available locally. I then decided to try a couple of other spreads and threw 2 of them away because of the odd after-taste so common with margarine and other spreads. I had tried your "original" spread many years ago and remember that I didn't care for it... but last week I reconsidered your spread when I noticed it did not list canola oil as the major ingredient and that it had a new recipe of "simple" ingredients, so decided to gif it a try it. Wow... I don't care that my old favorite spread is no longer available... I will use this from now on. It cooks beautifully, doesn't burn, and tastes fresh and sensational on my morning toast. One question... does the "olive oil" spread taste like olive oil or is that just the predominant ingredient? Thanks for the great product! I'm a happy, new customer!

[This review was collected as part of a promotion.] Since I am more aware of the food my family consumes I always try to feed them the most healthy way I can without giving up taste. You can't fool a picky family! I Can't Believe It's Not Butter is a product that will always be on our table because it is healthier for my family without giving up on taste. In fact, it is actually more tasty than anything I have ever tried so my search is over for a margarine spread I can use for all my needs. It is great for cooking, baking and spreading on toast, biscuits, pancakes or anything you would use butter or margarine for. The name says it all. I really can't believe it's not butter.

love the taste of this spread. I put it on bread and ate it and it tastes great. I have baked with it and still taste great. Anyone wanting the taste of butter but not eating butter this is the product for you, I can't believe it's not butter is so good. get some and try it and you will change your mind to. love this product.

[This review was collected as part of a promotion.] I received a free sample from Smiley360, and was anxious to try this butter out, as most healthy-based butters have a bitter or cardboard taste. This was not the case with I Can't Believe It's Not Butter, as the taste of this butter is delicious, smooth and creamy. It's by far my favorite butter, and look forward to cooking more with it.

I would not buy any other brand of margarine, could eat the original light right off my finger tips --- the new recipe is bland, and actually tastes horrible. So now I have to check out some other brands, but fear will not be the same. Whatta disappointment, it was perfect the way it was....

We used the original product since it first came on the market and enjoyed it but, the new "improved" is no longer on our shopping list. I will never understand how removing flavor and texture, and adding water can, in your mind, improve a product. This is truly the Coke One of the vegetable spread world.

We love the old recipe. We are now looking for a new margarine to use. We are not a health driven family unfortunately, but I bet we buy more of your butter than anyone else. New recipe is bad. Does not melt good. Too soft out of fridge. All 5 of do agree that we much prefer the old one!!

We have been using I Can't Believe It's Not Butter for years and years, namely for its buttery flavor. Sorry to say, but your new recipe is not at all like your old recipe, and the buttery taste is GONE!!! We do not like it at all, and now that the one thing which used to keep us loyal to your spread...the flavor...is gone, we won't be purchasing your spread any longer. Please bring back the original recipe! You are losing your customer base due to the change you have made.

[This review was collected as part of a promotion.] I received a free sample to try and I have to say I will NOT go back! I can't believe it's not butter is amazing. Love the flavor, versatility, product design and the ease of spreading. I will definitely be buying this product again and again!

We used ICBINB for many years. We even told all of our friends about it's great taste. But since the change it doesn't taste buttery anymore. We have stopped using it completely went back to real butter which is better. We just use less of it. Really wish ICBINB had the same great taste it used to have, it won't even melt on hot toast or a hot potato. Very disappointed.