[This review was collected as part of a promotion.] I recently purchased a container of ICBINB and I was very happy with the flavor and ease of spreading. The taste is light and buttery. I have used it in a few recipes and the quality was great. The product also spreads really well. I can't wait to try it for my holiday baking! I received the product for free but these opinions are 100% my own.

[This review was collected as part of a promotion.] I love the taste and the creamy texture of I Can’t Believe It’s Not Butter!, Original Spread. I have been using it on my toast and English muffins every morning. I actually prefer it to butter. Goes on smooth - NOT hard like butter! I received a free product for the purpose of my review. Opinions are 100% my own.

I realize they are using good ingredients, but the wonderful taste of this product is no more. I will be searching for another alternative.. or simply going back to the real thing. I used to love this but even my cat no longer tries to steal my toast.

[This review was collected as part of a promotion.] received this product for free from a mission on Smiley360. I was a loyal user of another brand, but was equally satisfied with this brand. I actually prefer this brand for cooking over my old go-to brand! doesn't have as sweet of a taste as the other brand. overall we are pleased!

[This review was collected as part of a promotion.] I got some of this recently and I really like it. It is very soft and creamy and spreads very easily. I also used some with baking and it works great. I love the taste and easy to use. I received a free product for the purpose of my review. Opinions are 100% my own

I can't Believe it's not butter the original is me and my family's number one soft butter. It is certified by the American Heart association it has good fats that are made from plant-based oils that also contain omega-3 ala. I highly recommend this butter and I will continue to use it for myself and my family.

I'm sorry to say that this change has resulted in a product with absolutely no taste. It alsi leaves a greasy residue in your mouth. My husband, mother in law, and I have lived the light version of your product and were using it for years. Unfortunately, we will now have to search for something else.

When I saw that ICBINB had a new recipe, I was dubious to say the least. I have found thru the years that when something is "new and improved", it's usually not as good. NOT so with the new ICBINB. It has a BETTER taste and a creamier texture like "real" butter. This version seems to even work better when cooking. All in all I would highly recommend giving it a try.

[This review was collected as part of a promotion.] It tastes so good and it's healthy for you! I use butter on almost everything so I thought I would notice a taste difference but I didn't ! I will never switch back to regular old butter! I received my sample for free but all feelings are truly my own!

My family and I wanted to offer our opinion with regard to the "New" tub formula. We are really disappointed. The flavor is not the same nor is the consistency. It doesn't really melt on toast or steamed veggies. We have been faithful users for years. We have all decided to finish this tub but then try other brands. Not a good change at all in our families opinion.