[This review was collected as part of a promotion.] I received this product from Influenster for my honest opinion. This butter is great for toast in the morning it’s creamy and dosent get hard. The size is plenty and for the price it’s worth it. Wish it was a little smaller. It is reliable, especially if you forget to take butter out for your fresh bake bread or buns. Very delicious good flavor and not too bad for you.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter! Original lives up to its name with a creamy texture and buttery flavor that’s surprisingly close to the real thing. It spreads effortlessly straight from the fridge, making it a convenient choice for toast, bagels, or sautéing vegetables. The light, slightly salty taste enhances dishes without overpowering them, and it melts beautifully over warm foods. As a plant-based alternative, it’s a solid option for those watching their cholesterol or avoiding dairy. While purists may still prefer real butter for baking, this spread holds its own in everyday use. Budget-friendly and versatile, it’s a staple worth keeping in the fridge.

[This review was collected as part of a promotion.] I loved this buttery spread. The container was small and easy to open. It had a protective cover and was very lightweight. The container was durable and reusable, at least for me. The butter tasted good and was easy to spread on my toast. The container fit comfortably in my hand. I really liked it.

[This review was collected as part of a promotion.] I have mixed feelings about I Can’t Believe It’s Not Butter!. The taste itself is pretty good. It’s creamy and smooth and fairly buttery (or butter-like, at least). ICBINB! says it’s made with ‘good oils’, presumably because they contain Omega-3s, which are good for brain health. But the finished product is very highly processed, so it’s hard to know whether or not it’s actually any better for you than real butter. It is lower in calories and has no trans fats or cholesterol, but it does have highly refined oils that may contain Omega-6 fatty acids that could contribute to inflammatory health conditions. I’m not a nutritionist, but from what I understand, the status of ICBINB! as a ‘better for you’ swap for real butter is debatable, to say the least. Having said all that, I do think the taste benefits might outweigh the risk for me health-wise. Unfortunately, the controversy doesn’t end there. I Can’t Believe It’s Not Butter! is made with palm and palm kernel oils. Palm oil is a notorious ingredient these days because millions of acres of rainforest have been cleared to make room for palm plantations. However, ICBINB!’s parent company, Upfield, claims that 100% of the palm and palm kernels oils used in their products are certified by the Roundtable on Sustainable Palm Oil (RSPO). That’s something, and I can only hope this brand’s commitment to producing sustainable food products and fair trade practices is genuine and ongoing. Do I recommend this product? Umm…sure. But it’s worth doing a bit of research yourself to determine if it’s right for you and your family. Its taste and texture really are very good, but some of the brands production practices could leave a bad taste in your mouth.

I haven’t had any issues with this product. Even though it’s not real butter, it contains omega-3s in its ingredients, wich i think is great. I feel confident using it because it has fewer calories and less saturated fat than real butter. It’s also budget friendly and i really like its design, it’s perfect for storage.

[This review was collected as part of a promotion.] We have dairy allergies in our house, so we eat a lot of margarines. I have tried every one there is. I Can’t Believe It’s Not Butter is the best of them all. It works for cooking, baking, and as a spread. It is the best tasting margarine of them all. It can sit outside of the refrigerator for a while before it gets too soft. It spreads wonderfully on whatever your choice of bread is. I will continue to buy this.

[This review was collected as part of a promotion.] A Christmas morning staple! Buttered croissants. The I can’t believe it’s not butter original has a smooth, creamy texture that spreads easily straight from the fridge. The flavor is mild and buttery, making it a good option for toast, veggies, and simple cooking. It melts well and adds moisture without being too heavy. While it doesn’t taste exactly like real butter, it’s a convenient, budget-friendly alternative that works well for everyday use.

[This review was collected as part of a promotion.] I’ve been trying to cut back on traditional butter, but I was worried about losing that rich flavor, especially on things like fresh corn on the cob. I gave this a try tonight, and honestly, the name is 100% accurate—I really can’t believe it’s not butter! ​What I Loved: ​The Texture: It’s incredibly easy to spread right out of the fridge. No more tearing up my bread or waiting for a stick to soften. ​The Flavor: It has a great salty, creamy finish. It melted perfectly into the kernels and mixed beautifully with a little bit of parsley and cracked pepper. ​Versatility: I used it both for topping the corn and for a quick sauté earlier in the week. It holds up well and doesn't have that "oily" aftertaste some other substitutes do. ​The Verdict: ​If you're looking for a lighter alternative that still delivers on that classic buttery taste, this is a staple for the fridge. It made our summer corn dinner feel like a treat without the heavy guilt. Highly recommended!

[This review was collected as part of a promotion.] ICBINB original spread never disappoints, now is creamer than before and is ideal for spreading in your favorite food, but I also used it to cook my veggies and to fried chicken or eggs. It gives them such an awesome flavor and texture. I enjoy having the bitter in the container because the lid helps the butter last longer and keeps it fresh.

Absolutely horrible taste now. You couldn't just leave a good thing alone could you?! When I noticed the little "creamy!" printed on the container and the container itself changed from bright yellow, I knew the product had changed. Tried it anyway, nope! In the garbage it went. Don't know who's making the decisions there but WOWZA!! What a royal screw up!! You'll be noticing sales plummeting!