[This review was collected as part of a promotion.] I was very surprised at how much I actually liked this product. I love that it’s made with simple ingredients and it work on so many different things. My personal favorite is to spread it on toast and sprinkle some sugar on top.

[This review was collected as part of a promotion.] I received my I can't believe it's not butter from Influenster as a gift in exchange for my honest review. I've been buying this stuff for years and enjoy it on toast, baked potatoes, muffins, corn, pancakes, and many more things. It spreads nicely, is lightly sweet and salty, and has less calories than real butter. Highly recommend.

[This review was collected as part of a promotion.] This spread does exactly what it promises—adds buttery flavor without feeling heavy. It performs well for spreading, cooking, and light baking, melting smoothly every time. It’s compatible with toast, veggies, eggs, and even sautéing. The value is great for the price, especially since a little goes a long way. The tub (build/packaging) is sturdy, easy to close, and keeps the product fresh. Simple, reliable, and budget-friendly.

[This review was collected as part of a promotion.] I honestly can’t believe how good I Can’t Believe It’s Not Butter tastes for a butter alternative. It has a smooth, creamy texture that spreads easily straight from the fridge and melts nicely on toast, vegetables, and warm dishes without leaving a greasy aftertaste. The flavor is rich and buttery enough that I don’t miss the real butter taste, especially for everyday use like cooking eggs, sautéing veggies, or topping popcorn. I also appreciate that it’s lower in saturated fat than traditional butter, which makes it feel like a smarter choice without sacrificing taste. For anyone looking for a reliable, affordable butter substitute that actually delivers on flavor, this one consistently hits the mark.

[This review was collected as part of a promotion.] I love I can’t believe it’s not better! It’s so good for cooking, a quick spread on toast, and just to slightly change the flavor of baked goods. I don’t have to worry about it being too caloric and we refrigerate nicely. And the container it is in is way easier than in a cube. I have to unwrap! Has great taste and of course it has a buttery color which is always appealing.

[This review was collected as part of a promotion.] This spread offers great value for everyday use, especially for families. The scent is light and clean, not overpowering, which makes it pleasant to use on toast or for cooking. The design of the container is practical and easy to handle, with a wide opening that makes scooping simple. Application is smooth and effortless, spreading evenly without tearing the bread. In terms of maintenance, it stores well in the fridge and stays fresh and easy to spread without separating or drying out.

[This review was collected as part of a promotion.] The quality of ICBINB and usability is absolutely seamless. I used this product on dinner rolls as displayed in my picture. I love how buttery it tastes and I highly recommend it!. I can see myself replacing my usual brand for this product. BONUS: it's healthier.

[This review was collected as part of a promotion.] I am really impressed with how much it does taste like real butter and although I still prefer real butter it's a great healthier alternative. It's delicious on bagels and toast and easy to spread. The container is well made, reusable, and long lasting.

[This review was collected as part of a promotion.] This is absolutely amazing butter spread. The texture is smooth and rich tasting. I love this smell it's a fresh Buttery smell. It's very good for people to have healthy food on diet. People who need low sodium foods so butter is pretty good low sodium but watch out what you eat. A product that is true to its claim. I will continue to purchase again.

[This review was collected as part of a promotion.] Butter was super easy to spread. It made it easy for toast or other meals I needed some butter. The taste was not my favorite but it wasn't horrible either. It almost was too artificial/ chemically to me