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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,065 ratings3,942 reviews
  1. 5 stars65% (2,627)
  2. 4 stars15% (595)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)
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Showing 101-110 of 3,942 reviews
Jan 23, 2026
BeckyS
4 out of 5 stars review

Easy to spread

[This review was collected as part of a promotion.] The I Can’t Believe It’s Not Butter originally spread is a favorite for many for a reason. The thing I like the best is how spreadable it is. It’s easy to use on toast and bagels. It’s great for garlic bread too.

Review from influenster.com
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Dec 21, 2025
elsymarieexo_97
4 out of 5 stars review

Good

[This review was collected as part of a promotion.] This margerine tastes good. I rarely buy this stuff but this one has a good consistency and flavor. It’s good for grilled cheese sandwiches, gets them nice and toasty. I wouldn’t recommend it to use in replacement of butter just because that’s something way different. In Latin countries they often mistake margerine and call it butter. Overall good but do with limitations.

Review from influenster.com
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Feb 13, 2026
rachel0143_9185
5 out of 5 stars review

Best butter super easy to use and taste amazing

[This review was collected as part of a promotion.] I used this butter to make some fudge. It was so easy to use melts great and mixes very well. Love the creamy textuer it gave my fudge. It held up so well most likely will be useing this for bow on to bake with and its good on so many foods. This will for sure be in my fridge for bow on move over old butter i have a new more relaible better butter to use.

Review from influenster.com
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Dec 30, 2025
sarahp125_7155
5 out of 5 stars review

So good!

[This review was collected as part of a promotion.] I've been not as satisfied with the spread product I have been using, so it was time to try something else. I was pleasantly surprised by how creamy and tasty I Can't Believe It's Not Butter was. It melted beautifully, which is a major requirement for me. Overall, I was very happy with it and plan to purchase it in the future!

Review from influenster.com
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Dec 22, 2025
butterflyeyes_219
5 out of 5 stars review

Great Option

[This review was collected as part of a promotion.] I haven’t tried a product by this brand since I was a child so I wasn’t sure what to expect. The flavor was excellent (even better than my usual favorite). It spreads smoothly on foods like bagels and melts as expected. The tub is a convenient size although there is a bigger version if you need it

Review from influenster.com
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Feb 8, 2026
Brie C
5 out of 5 stars review

Wonderful product!

[This review was collected as part of a promotion.] I tend to use I can’t believe it’s not better because of its afforable price and its taste. I have used the product on plenty of dishes but this time as you can see, I decided to use it in my egg scramble. I placed a small amount in the skillet and melted it over medium heat. The butter melted down to perfection and my egg scramble came out delicious per usual. I will continue to purchase this product.

Review from influenster.com
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Feb 3, 2026
tatjanaflo_5722
5 out of 5 stars review

So light and creamy!

I have been using this butter spread from the brand I can't believe it's Not a Butter for years now. I love it's smooth, lightweight texture and the fact that it's scentless. The container holds 30 ounces of a nutrient-rich butter. I make daily lunch sandwiches for myself and my family, and the best part is that it's soft and easy to spread on bread or add to mashed potatoes, even just out of the refrigerator. It's always available at our grocery store and is very affordable. I highly recommend it.

Review from influenster.com
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Jan 12, 2026
coler5_3654
5 out of 5 stars review

One of the best butter alternatives

[This review was collected as part of a promotion.] I can't believe it's not butter is one of the most recognized butter alternatives and probably one of the best! It tastes just like butter! The tub of the soft and spreadable kind is the best, as you don't have to worry about waiting to melt butter and you can easily spread it on toast or a bagel, just be sure to try not to get crumbs in the container, as it's a big enough container that others in your household will get mad :-) The taste is good and very reminiscent of my childhood, and the lower calories than normal butter is always a plus. If you're wanting to cut out some butter, or just want some lower calories, give ICBINB a try!!

Review from influenster.com
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Jan 11, 2026
pallavik8_1332
2 out of 5 stars review

Smells weird, not recommended..!

[This review was collected as part of a promotion.] The design and packaging are good, it is reliable, durable, and easy to use. From an ergonomics and value standpoint, it spreads well but doesn’t feel worth it. I tried it for the first time and definitely did not like the taste, and it contains palm oil. If you can, real butter is a better choice—this product is definitely not good.

Review from influenster.com
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reply from Team Unbelievable

Thanks for sharing your honest thoughts. We appreciate you taking the time to provide feedback 💛

Jan 17, 2026
annakoko_3077
5 out of 5 stars review

Butterrr

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter! is a smooth, easy-to-spread alternative to real butter with a light buttery taste. It’s lower in saturated fat and calories, making it a popular everyday option for toast and simple cooking, though it doesn’t fully replace butter’s richness in baking.

Review from influenster.com
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