[This review was collected as part of a promotion.] I have enjoyed using this butter on my food. Texture is great/ love the design on the tub. Cooks well, the price is great - you find this brand at any local store. The ingredients are not bad! If you're looking for a great butter this one is a great brand to try!

[This review was collected as part of a promotion.] I haven't used ICBINB since I was a kid, it hasn't changed much over the years. It's just as I remember. It has a buttery taste to it and easier to spread than cold butter. A bit healthier than real butter. But I don't like cooking with it and it doesn't melt the same. I would use this for toast so I don't tear it to shreds when buttering it or for a sandwich. Otherwise I'll still to real butter for flavor and taste. Decent overall tho if you're trying to cut calories or want to get away from animal based products.

[This review was collected as part of a promotion.] The I Can't Believe It's Not Butter Original Spread is surprisingly good! It's creamy, easily spreadable, and has an amazing flavor without any aftertaste. I really like that its got fewer calories than traditional butter and has added vitamins, plus the American Heart Association seal. Additionally, the container works well, and is a good size for the price, so its a win any way you look at it!

[This review was collected as part of a promotion.] For health reasons, I prefer regular butter or beef tallow, but I do like how spreadable this product is. The packaging is easy to open and reseal, and it's easily portable for camping or other events.

[This review was collected as part of a promotion.] Thanks to Influenster & ICBINB US for sending this Complimentary Original Spread! It was my first time trying this “butter” and as a Butter lover I was really surprised! Soooo delicious 🤤 I took it out of the fridge (need it at room temperature) in order to make my cookies and wow very creamy, silky, yummy and delicious… I still can not believe is not butter 😅 so good… looking forward to bake some bread and spread it on it!

[This review was collected as part of a promotion.] I personally like dairy butter but this one is equally good in taste and has less fats and calories. Texture is smooth and can be easily used at room temperature. I've been using this brand butter for almost 2 yrs and really liked it. Goes well with all kinds of food items that needs toasting or sautéing. Thanks influenster for sending gift card for the product.

[This review was collected as part of a promotion.] This spread is convenient and tastes like butter. It spreads easily on toast and other breakfast foods as well as glides easily for cooking. It lasts a long time and has a lot of it in one container!

[This review was collected as part of a promotion.] I absolutely love this spread. It tastes just like butter without the extra calories. I love how easy it was to substitute this for butter. I made soup with this and scrambled eggs. I was very happy with the way it melts and tastes. The spread is very reliable seeing as it doesn't have as many calories as my normal butter does. I was able to scoop it right out of the container without having to melt it first for this I believe the product is very durable. I love the little container that it came in because the lid fits tightly and snug. Overall I'm very pleased with the taste, consistency, and look. I will definitely be using this spread time and time again. I would recommend it to anyone looking for a great substitute for the normal butter. To me this spread added so much wonderful great taste to both meals I've used it in so far.

[This review was collected as part of a promotion.] I usually have a tub of ICBINB in my fridge for convenience. It's nice to have on hand for an inexpensive, spreadable buttery taste. I do keep a softened bit of butter in a crockery, but the butter I like is so expensive lately. The I Can't Believe it's not Butter costs less, gives a good taste and spreads easily. I like to put it on these mini croissants, but I also like to spread it on just plain toast. While it doesn't replace the taste of butter, it is a good replacement for non-baking uses. I can taste the oil in it, and I am appalled that the ingredients listed start with “ Water, Good Oils…” That should be illegal. The ingredients need to be scientifically named and absolutely not have a subjective description. The tub is easy to open but does keep the spread fresh. There are logos and ads and links all over it and I wish they'd pare it down. It'd be nice to not have a pile of advertising all over my products. It looks trashy. Overall, there is room for improvement here, but it is a staple for a quick and tasty spread.

[This review was collected as part of a promotion.] I used this butter on literally everything it's very versatile. Its components are easy to use and maintenance is easy as storing it in the fridge. For the size and lovely design it's worth every penny.