[This review was collected as part of a promotion.] Easy to spread which is nice as it’s not as stiff as butter. I think this is a decent substitution to real butter but you can definitely tell a difference in taste. The price is reasonable and I could see myself buying this again if needing to cut out calories.

[This review was collected as part of a promotion.] I grew up on margarine, but prefer butter. My brand growing up was different than this. This brand tastes way more like actual butter! I love that it is easy to spread and still tastes good; you don’t have the oily taste of some spreads. The price is good compared to real butter spreads.

[This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. I can't believe I haven't tried this before now! It's got a very pleasant butter taste and it's easy to get out of the tub. I am a sucker for the expensive butter bars but I like have a tub of margarine/butter as well for easy spreading and all ready rich dishes. It is a good addition to my fridge and I can't wait to keep using it. Will definitely repurchase.

[This review was collected as part of a promotion.] Hi steer clear as much as possible of heavy fats that are often found in dairy but I can't Believe it's Not butter is the exception. No trans fat, low in sodium and carbs. It tastes fantastic and always spreads on very smoothly. There is also a vegan version which is absolutely delicious as well. I'm a fan

[This review was collected as part of a promotion.] If I'm not using real butter, my choice is always I Can't Believe It's Not Butter because it tastes so close. It melts well and just is delicious. Other margarines have a strange color and smell in my opinion.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter is a great butter substitute that’s offers a creamy texture and buttery flavor without high saturated fat content. It spreads easily, melts well, and is perfect for cooking or baking if you want a lighter alternative to real butter.

[This review was collected as part of a promotion.] I used this butter on literally everything it’s very versatile. Its components are easy to use and maintenance is easy as storing it in the fridge. For the size and lovely design it’s worth every penny.

[This review was collected as part of a promotion.] I received this product for free from Influenster in exchange for my honest review. Love this so much ! Great on toast, mashed potatoes and vegetables, etc. It's creamy and easy to spread. Rich in vitamins A,D,E, and B12. It contains omega 3 ALA. American Heart Association certified! Taste great,I definitely switch to I can't Believe It's Not Butter.

[This review was collected as part of a promotion.] This butter tastes so much like real butter it would pass a blind test. It’s creamy, soft texture is perfect right of the fridge, no waiting for a stick of butter to soften either. I love the convinience of a tub of butter also.

[This review was collected as part of a promotion.] It tastes so good and just like butter!! No one needs real butter if you have this and the tub lasts so long! In the beginning I thought real butter would be better but looking at the ingredients this one is just as good! I would recommend for people who care about health!