[This review was collected as part of a promotion.] I don't usually use a butter spread instead of regular butter but I had a few holiday recipes that this was perfect for! I used it for some cinnamon rolls and some cookies and everything turned out perfectly!

[This review was collected as part of a promotion.] I never had this brand of butter, I heard this brand on TV and I really thought, it was an interesting brand. Just because of the name " I can't believe it's not butter" especially when the ads came out for this brand, it intrigued me a little bit more. I used as much as possible for this review because the smell of butter always warms up my heart. It makes me feel at home especially when it's been used as a cooking ingredient or a condiment for a snack. The butter spreads really well, the bread slice wasn't doing its best and all I needed was just the butter for it to feel like a fulfilling snack. I loved the color of the butter it is a warm yellow, that doesn't look artificial and the butter melts easily into the palate, it didn't taste greasy, which is what it is supposed to do. I like the package of the butter it's a good size and it is also sturdy for multiple uses

[This review was collected as part of a promotion.] I absolutely loved trying I Can’t Believe It’s Not Butter Original Spread, and I was honestly impressed from the first moment I used it in my cooking. I got to try it for free for my honest review, and it truly exceeded my expectations. I used it while making butter garlic chicken and creamy mashed potatoes, and it melted beautifully, coating the chicken with rich, buttery flavor while helping the garlic bloom perfectly without burning. The mashed potatoes came out incredibly smooth, fluffy, and flavorful, with that classic buttery taste everyone loves. What I appreciated most is how versatile it is it performed just like traditional butter in cooking, adding depth and richness, but with a lighter feel. It enhanced every bite of the meal and made everything taste comforting and homemade. This spread has definitely earned a permanent spot in my kitchen, and I’ll be reaching for it again for both everyday meals and special recipes.

[This review was collected as part of a promotion.] This is a delicious alternative to real butter. It spreads easily and has a creamy, butter-like taste. My son thought it had a better aftertaste than butter! We use on toast, pancakes, waffles, grilled cheese, paninis, and saute. I have not tried it for baking...yet.

[This review was collected as part of a promotion.] I can't believe it's not butter original creamy spread does not taste too bad. It has a nice silky consistancy the flavor is buttery, but truly you can tell it's not real butter. You get 15oz in a nice container which is 30- 1 tbsp servings per container. It is 60 calories per serving, with 6 g of fat 2 g of saturated fat, it contains no hydrogenated oils. Overall a decent butter substitute I would buy again.

[This review was collected as part of a promotion.] I really enjoy the flavor of this Original Flavor I can't believe it's not butter brand spreadable like butter. It's not super fake flavored. The texture is great. It melts easily. The ingredients are supposed to not be bad for you. The container is convenient and easy to open as well.

[This review was collected as part of a promotion.] ICBINB is my go to butter. It’s super creamy, tastes great and you get a good amount for a low price. I have never had an issue with the packaging or availability. It goes well on just about everything. I honestly don’t have anything negative to say about it.

[This review was collected as part of a promotion.] I had to bake a fresh plait bread to go with this I Can’t Believe It’s Not Butter Original Spread. The way that it melted into the freshly baked bread was divine. My family and I could not stop eating slice after slice. The taste is so delicious and the texture is nice and smooth when taking out with a butter knife to spread.

[This review was collected as part of a promotion.] The I Can’t Believe it’s not Butter original spread looks like butter, cooks like butter, and tastes like butter. The texture was smooth and easy to scoop to use. The design and plots were eye catching and simple. I do recommend using this as a butter alternative.

[This review was collected as part of a promotion.] I tried this buttery spread with an open mind. I did like the taste and how easy it spreads. But looking at the ingredient list made me not want to buy it again. Soybean and palm oil are not among the oils I want to consume.