We have used ICBINB for years, but recently we thought we had bought a bad tub of it. Nope, the next two tasted the same, greasy, bitter and gross. It has ruined recipes and we can't even use it on toast. I know they have changed the container but something has changed in the ingredients. Now searching for a new product because this is not appetizing.

[This review was collected as part of a promotion.] I love the new I Can't Believe It's Not Butter original spread. I've now used it for cooking, spreading, topping and baking and each time it has led up to its claims. I received a free product for the purpose of my review but opinions are 100% my own.

[This review was collected as part of a promotion.] This is hands down my favorite choice when it comes to using a butter product! Not only is it light and fluffy, it goes on smooth so I don't have to worry about clumps or chunks. Its still rich in taste so you can still have the butter-like effect, yet it never gave me that greasy, overly saturated feeling afterwards. I love the silky smooth texture! Thanks to Smiley360 for allowing me to try this product free!

I just recently puchased my first in the new packaging. After using this product for years and loving it, I will be shopping for another brand. The consistency is softer and real buttery taste is much less than before like more oil was added or something.

[This review was collected as part of a promotion.] I love I Can't Believe It's Not Butter! It's so yummy on everything from rice to green beans to toast and more! The other night I used it on a fresh out of the oven corn muffin and it was perfect...it melted into the corn muffin and every bite was delicious.

I have been buying this product for years and loved it. Now you changed the package, which is all right with me. You also changed the product. It doesn't melt. It doesn't ave the buttery flavor it used to have. Please go back to the original product.

[This review was collected as part of a promotion.] I received ICBINB via Smiley360 in return for a review. I bought a tub of the new version, regular flavor. I was very pleased with it. It still tastes like butter to me and it behaves more like butter than regular vegetable oil spreads. In the skillet, it looks foamy just like butter. I don't buy it often because of the price, but when I am able to splurge, I always usually buy ICBINB and will continue to do so.

[This review was collected as part of a promotion.] I have tried the I Can't Believe It's Not Butter spray before and loved it, but was weary of trying the tubs. I was offered a Free Sample, and who doesn't love those? :) I was SO shocked at how much I loved the product! It actually tasted like butter and didn'thave that odd aftertastes other low cal butters have. I'm now a loyal customer!!

[This review was collected as part of a promotion.] I received this product free to try thanks to Smiley360 and am very impressed. I used this spread in the past but it had been quite sometime. I enjoy that it is always soft and does not need set out on the counter like my sticks of butter. I also like the fact that I have a huge tub of it and it can be used in place of butter for its reduced fat and calorie content. The only downfall is that the tub is so large but the price for the large tub made more sense!

We Love "I Can't Believe It's Not Butter"! We have used it since it first came out and weren't quite sure of the year! We also got my Brother's family hooked and can't wait to put some on my bagel right now. We use it for lunch and dinner, too. Thanks for making such a wonderful product.