We have been buying I can't believe it's not butter light for at least 10 years. No one in our 4 person household likes the new recipe. It does not melt on toast now and tastes oily. I have also have looked at many social media boards and have not seen very many positive reviews which makes me question your review chart on this site. I wonder if you are willing to do a poll and go back to the old recipe?

[This review was collected as part of a promotion.] I was able to try this for free thanks to Smiley 360. I am trying to make better choices this year for our health. One thing I am extremely picky about is our butter or butter substitutes. My family is really enjoying the I Can't Believe It's Not Butter-Original Spread. My baked potatoes and other veggies taste absolutely delightful and I feel good about this choice for our health. We will continue to use this product as we all enjoy the flavor it brings to the table.

You took a great product that I have used for years and messed it up then labeled it "Original." The number one ingredient is now water. It is a huge mistake. I don't buy it anymore. You folks should remember "New Coke." If it isn't broke don't fix it.

I don't usually care for margarine, but I started buying your product in stick form for baking purpposes. It worked so well and tasted soo fantastic that I tried a tub. I was hooked. When the new flavor came out using olive oil, I couldn't believe hoe great it tasted. Even better than butter. Keep up the great work/

It happened early in our courtship. The first time we made dinner together, The Man explained the proper way to mash potatoes: leave a little potato water in the pan, add a healthy drip of milk and a generous spoonful of butter, and mash until drifts of divine, light potatoes fill the pan. For his entire life, The Man had enjoyed - no, had mandated mashed potatoes slathered in sweet butter. Now, long ago in my parents' home, the change had been made to I Can't Believe It's Not Butter. My father, raised on good Irish butter, had loved the flavor (and the health benefits) of ...It's Not Butter. I already used the ...Not Butter sticks to bake cookies, muffins, breads and cakes. I decided to woo The Man with a delicious alternative that would not prompt him to look for the old butter dish. The second time we cooked a meal, the yellow tub casually sat on the counter, unobtrusively waiting to make its grand entrance. When his potatoes (no peels or garlic, if you please) were ready to be mashed, The Man reached for the milk and - pause - "Where's the butter?" I offered ...It's Not Butter with a definite butter flavor but less saturated fat. Not wanting to start a disagreement with a woman he'd just started dating (and mindful that he'd already shared his elevated cholesterol troubles), The Man scooped out the requisite amount of ...Not Butter and added it to his mashed perfection. He tasted. He savored. He took a second bite. A strange look came over his face. He picked up his knife...and decided his dinner roll needed some of this ...Not Butter. Silently I rejoiced. He liked it! The Man became a complete convert, even asking for ...Not Butter when dining out. He likes getting the large tubs so that we won't ever run out. Nineteen years later he still takes his mashed potatoes in their simplest form, and they're still the same delicious side dish with the side benefit of less artery-clogging saturated fat. No wonder I married him.

ICBINB is a delicious tasting product. Makes vegetable taste so good and all foods that ICBINB is used in are amazing. I like the fact that ICBINB spreads easily on toast and the toasted bread doesn't tear apart. It also has an easy meltability factor when put on foods. Yummy!!

I always loved your original (light) ICBINB, it tasted like butter to me! This new one does not taste like butter at all and I'm very disappointed. Is the old one still available? I use to get the small round tubs and hope I can still find them or I'll have to switch to another brand. Very sad.

Now, I love me some good ol' fresh bread and butter. I Can't Believe It's Not Butter makes that slightly healthier than the traditional butter options. It tastes almost identical to butter for me and is easily spreadable. I use it on pasta, bread, in baking...anything that calls for butter I use this 😁

The best spread I've ever used. Tastes great- easy to spread - and good to cook with. My family loves the flavor and has requested only I CAN"T BELIEVE IT'S NOT BUTTER! I bake with it and the product is as good as using butter, but without the cholesterol- it's my all around go to Spread.

Unilever changed the ingredients, here's the old formula: Vegetable oil, Water, Sweet cream buttermilk, mono and diglycerides, Natural and artificial flavor, Potassium sorbate, Calcium disodium EDTA, Citric acid, Vitamin A palmitate, Beta carotene. ...and here's the new ingredients: PURIFIED WATER, SOYBEAN OIL, PALM KERNEL AND PALM OIL, SALT, LECITHIN (SOY), NATURAL FLAVORS, VINEGAR, VITAMIN A PALMITATE, BETA CAROTENE (COLOR