Your 'new! Simple Recipe non-gmo sourced' is disgusting in both taste and texture. It is like slime-laced, slightly rancid, oily water. My family has been using I Can't Believe It's Not Butter for years, but if this is what this product is going to be like, we'll be using something else.

[This review was collected as part of a promotion.] I recently tried I Can't Believe It's Not Butter and was amazed by the taste. Not only did it have the flavor I was looking for but it was easy to spread on my morning toast. I also love it comes in several varieties so you can choose what's right for your taste and diet. I am a new fan and will be buying this in the future for all my recipes.

I use ICBINB because of it's butter-like flavor. Warning: I just viewed your commercial that stated your original product as being Vegan. On the back of the container is a disclaimer stating it contains milk and soy. FYI: while you CAN claim your product is vegetarian, you cannot claim it is vegan. Vegans do not knowingly consume ANY animal products or byproducts. No flesh, no broth, no dairy(milk), no gelatin, no eggs or egg whites, anything to do with animals. This may be something you should look into asap. Thanks.

[This review was collected as part of a promotion.] Thanks for my FREE ICBNB sample. I used this on everything that I would normally use butter on & could not tell the difference. I even used it in my pecan pie recipe & it turned out great. A smooth, creamy, easy to spread texture. I am sold...I love it!!!

[This review was collected as part of a promotion.] I can't believe it's not butter is great! It is easy to spread on bread or toast, right out of the fridge. I have used it in some cooking and baking recipes, you can't tell the difference between that and real butter.

[This review was collected as part of a promotion.] We love using I Can't Believe It's Not Butter spread. The spread is easy to use - just put it on toast, waffles, in baking - so many purposes, and it tastes great! I honestly can't tell the difference between this product and real butter at home. My baking still tastes wonderful, and I feel great knowing that I am making a healthier choice for my family. I received a free product for the purpose of my review. Opinions are 100% my own.

I have been using original ICBINB for over 2 yrs now. It actually does taste like butter and is so much easier to spread straight out of the refrigerator. I love how it tastes in all cooking and baking. I have tried similar spreads from time to time but wind up going right back to ICBINB. It is in my opinion the best spread on the market to use in place of real butter. Thank you for such a great product!

Just to let you know, I use a LOT of ICBINB, both as a spread and in sauteing. I do not care for your 'improved' product. When sauteing, there are these weird little threads and ribbons of matter. I have begun the search for a new (to me) product. I know WHY they changed the product (or at least why they CLAIM they changed the product), but I wish they had just left it alone. In honor of the new product, they should make a slight change in the name - changing CAN'T to CERTAINLY.

[This review was collected as part of a promotion.] I used in my regular cooking for the holidays and I didn't notice a difference. I was leery to put in my baking but will try something small when company isn't coming. I would definitely recommend for butter replacement in cooking though!

Ugh! I used to really like this product, but this new formulation is awful, its so soft it melts as soon as it comes out of the fridge - and the taste seems to have lost something too - I'm guessing its been reformulated to have more water and less ingredients - cheaper!