[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter!® is good and we like it. Is 0% artificial preservatives and I like that. Is great for spreading in toast and crackers. I use it every day in my kitchen. I recommend this product. "I received a free product for the purpose of my review. Opinions are 100% my own."

Wow! I have used this margerine for years, it was very popular margerine. Are you looking to go bust? All my family and friends used this margerine and now tastes like cheap margerine I've used in the past. Change the recipe back or charge a lot less please. I've changed products which I do not like doing, but had no choice. Disappointing!!

I've been using this butter for years and I love it. I hate the new containers. I'm sure they had to change them because you are getting less product but they could have at least kept the same round containers but made them smaller to fit the lesser product. I'm going to change brands now, after all these years, I refuse to buy anymore of those stupid square, non reusable containers. When you go to round again, please let me know and I'll come back to ICBINB!!

I have used I Can' Believe It's Not Butter for years and always liked it. Now it seems you have changed it and not for the better. It has no flavor and it is too liquid. When you put it on toast, the toast is not toast any more, it is soggy bread. Also, the tub quantity is less. From now on, I will just STICK with butter. Pun intended

I used to use a different brand, but it nearly doubled in price, so I thought I would try this one at half the price. I really like it it tastes really nice, maybe even better than the one I used to use. It has a lovely smooth texture spreads really well as it's soft, not hard. Great on a tea cake or toast.

I very conflicted writing this review I personally have been using this brand for years but there has been rumors that is butter is not as healthy as it states to be. I don’t know if it is a conspiracy or the truth but would like to look more into this

What has happened to ICBINB lately? It tastes like rotten vegetables. I have been a long long time buyer and it has never tasted like this before. Bought a large tub with a best buy by date of Dec 2024 and had to bring it back to the store because of the rotten taste. Thought it was rancid. Exchanged for a small tub with a Nov 2024 sell date and it tastes just as bad. Bringing that tub back as well. I'll just have to find another brand. Very very disappointing.

This is great. I think its more creamy and light feeling. Its not as heavy as margarine. This would be good to use while cooking in the morning making things like eggs, toast and other little quick fixings. I would recommend this product and its affordable

I am on my first small tub of your new revised product and I have to say I will not be purchasing this product in the future. I have been a loyal customer for many years, the only brand I used, until now. I won't bother to list all the reasons for my disappointment in your new product as they are the same as all previous negative reviews. Bring back the original product, why mess with success.

[This review was collected as part of a promotion.] I was given the opportunity to try a free sample of this spread. I have to say that I have been a long time dedicated customer to this brand. We love it in our house. We do not buy anything different. This brand has a creaminess and saltiness like no other and is why we use it as our number one brand! Never disappoints and it is great that it has no artificial preservatives and such a yummy taste! When someone says butter this is exactly what my taste buds are waiting for. :)