I have use I Can't Believe It's Not Butter! for years. I have uses other butter or margarine and did not like the results in my recipes. My family would eat the meal that was prepare if I did not use I Can't Believe It's Not Butter! We love it because of the taste and it is healthy. Thanks for producing a great product.

[This review was collected as part of a promotion.] I received this for free as a sample and I couldn't be happier! I have been using it in place of butter and found myself using it every day! My husband doesn't even know I switched from regular butter- that's how great it tastes! And, the best is it is healthier than butter!

[This review was collected as part of a promotion.] I got a free sample of I Can't Believe It's Not Butter from Smiley360. This is the brand that my dad uses and he has always said how good it was. I got the Light version as we are trying to make some better family choices this new year. I could not believe how smooth and creamy it was. A lot of other tub butters are thicker and can tear bread while spreading but I didn't have any problems with this. The flavor was very rich which I wasn't expecting for a Light product. The best part is that it did not have an "artificial" taste or leave a bad taste after eating it. I think that my family would enjoy this product over our current choice in the future :)

[This review was collected as part of a promotion.] I used I Can't believe It's Not Butter when I was making my Christmas cookies and you couldn't tell the difference usually I use real butter but I think I am changing all my recipes calling for butter to use I Can't Believe It's not Butter.

[This review was collected as part of a promotion.] Having never tried this before, I have no reference point for the old product. What I do have are tastebuds and an honest family. I used ICBINB to make dinner ye other day and there were no complaints. I liked that it was a bit healthier for my family. I've caught them using it for their toast and the like, so I'd say it's pretty darn good since they usually refuse to use anything other than butter.

[This review was collected as part of a promotion.] I use to only use real butter for baking. I have switch to I can't Believe It's Not Butter! Not only Not only am I enjoying the great taste, and eating something that is less in fat and cholesterol, but it bakes well and you'd never know it truly is not real butter I was using.

I like the old one much better. Made a grill cheese and it stuck to the pan. It melts different and smell different. Like the taste of the other one much better. I guess will have to find a different one. This is like when coke tried to change there's. They gad to go back to the old one.. If you wanted another one you should of released it as different product

[This review was collected as part of a promotion.] I received this product free from smiley360 to test it and give a honest review. I have been using this for the last 3 weeks in all my cooking. I really enjoy the flavor. I like that it is creamy right out of the fridge.

[This review was collected as part of a promotion.] Shout out to Smiley360 for another great freebie! The NEW I Can't Believe It's Not Butter... I love this stuff and it really does taste just like the real thing. No GMO ingredients, No trans fat, Fewer calories and Less saturated fat than butter, No hydrogenated oils, No preservatives, etc. I would recommend 100%! Girls night, right! So... I was responsible for the wine and cheese. I thought, "Hmmmm, why not do a dip with crostinis?" Instead of using olive oil, I used the free sample of original I Can't Believe It's Not Butter and mixed some in some fresh herbs, then, spread it over the warm bread. ALL OF THE LADIES LOVED THEM! I told them about the product and free sample. A few of them have said since that they've picked some up and are using it. Home run #ICBINB and #Smiley360! My husband is really big on using butter because of the taste. I used it in all of our foods requiring butter over this past week and he never even suspected. I would recommend 100%!

My family and I wanted to offer our opinion with regard to the "New" tub formula. We are really disappointed. The flavor is not the same nor is the consistency. It doesn't really melt on toast or steamed veggies. We have been faithful users for years. We have all decided to finish this tub but then try other brands. Not a good change at all in our families opinion.