We have been buying I Can't Believe It's Not Butter in the round tub for many years. But we will have to find something different now. The new product in the rectangular tub is too soft (even straight from the refrigerator), won't stay on the knife and has no discernible flavor. Definitely not an improvement.

When I purchased 2 new tubs a week ago, I had no reason to think that it was not the same product I had been buying for years. After all, it still said "ORIGINAL" on the container! It is far from the buttery flavored product I was used to. In fact it is disgusting! I will find a new favorite.

I do not care for the new recipe. I noticed the texture and color seemed a little different, then compared ingredients between the new and old recipes and noticed the new recipe does not have sweet cream buttermilk in it. Its not as good without that and after many years of being faithful to this product I do not know if I will buy it again. Why did you change it? The name should be change to I can believe its not butter

I have use I Can't Believe It's Not Butter! for years. I have uses other butter or margarine and did not like the results in my recipes. My family would eat the meal that was prepare if I did not use I Can't Believe It's Not Butter! We love it because of the taste and it is healthy. Thanks for producing a great product.

[This review was collected as part of a promotion.] I loved the delish smoothness & great taste of this spread! All the great taste & added benefits of it being healthy for you & your family so have anytime at the dinner table!! Its one yo say I really Can't Believed Its Not Butter!!

[This review was collected as part of a promotion.] I have tried several products similar but have to say that I Can't Believe It's Not Butter beats all of them with their great taste and conveniently soft texture. Love the product and will be purchasing this butter from now on!

do not like the "new and improved" product does not melt on toast, potatoes like the old product did not the same good flavor texture spreads like yellow lard don't like the new shape cantainer will be switching to a different product Have used ICBINB lite ever since it came on the market for breakfast, dinner and supper. Very dissapointed in the new product

I use the spray butter. Amazing taste. I let all the employees in the office use this great tasting spray on everything and everyone's agreed, it's fantistic Now everyone has gone to buy your product. Best tasting low calorie butter we have ever tasted.

I love the taste of butter and the first time that I tried ICBINB I was hooked! It makes all my food taste better. When I bring a dish to a party, all my friends and family want my recipe. My grandkids always eat the veggies that I makes and my kids don't know why. They say that Grandma's are the best! ( shhh... don't tell them that it isn't the recipe, it is the ICBINB that I put on top.) ha ha ( true story )

I loved ICBINB - before the formula changed. I have been using it for years and have introduced many of my friends and family members to it over the years. However, since the formula was changed, I have bought it three times and just can't enjoy the taste or texture anymore. I will, unfortunately, be switching to another brand for future purchases. Your new product is just too soft, almost liquid if left out for more than 20 minutes or so. It is just not good. Please go back to the original formula! Why mess with something that works?