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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,063 ratings3,941 reviews
  1. 5 stars65% (2,626)
  2. 4 stars15% (594)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)

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Showing 1,121-1,130 of 3,941 reviews
Feb 1, 2015
stevcar
1 out of 5 stars review

Sorry, Unilever

We have been buying I Can't Believe It's Not Butter in the round tub for many years. But we will have to find something different now. The new product in the rectangular tub is too soft (even straight from the refrigerator), won't stay on the knife and has no discernible flavor. Definitely not an improvement.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Nov 6, 2014
Barb
1 out of 5 stars review

NOT HAPPY

When I purchased 2 new tubs a week ago, I had no reason to think that it was not the same product I had been buying for years. After all, it still said "ORIGINAL" on the container! It is far from the buttery flavored product I was used to. In fact it is disgusting! I will find a new favorite.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 2, 2015
not happy
1 out of 5 stars review

Not the same

I do not care for the new recipe. I noticed the texture and color seemed a little different, then compared ingredients between the new and old recipes and noticed the new recipe does not have sweet cream buttermilk in it. Its not as good without that and after many years of being faithful to this product I do not know if I will buy it again. Why did you change it? The name should be change to I can believe its not butter

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 21, 2015
grumae52
5 out of 5 stars review

LOVE IT!!!

I have use I Can't Believe It's Not Butter! for years. I have uses other butter or margarine and did not like the results in my recipes. My family would eat the meal that was prepare if I did not use I Can't Believe It's Not Butter! We love it because of the taste and it is healthy. Thanks for producing a great product.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 4, 2015
Ohiomommy14
5 out of 5 stars review

I Cant Believe its Not Butter!!

[This review was collected as part of a promotion.] I loved the delish smoothness & great taste of this spread! All the great taste & added benefits of it being healthy for you & your family so have anytime at the dinner table!! Its one yo say I really Can't Believed Its Not Butter!!

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 3, 2015
peachs22
5 out of 5 stars review

Great addition to any recipe!

[This review was collected as part of a promotion.] I have tried several products similar but have to say that I Can't Believe It's Not Butter beats all of them with their great taste and conveniently soft texture. Love the product and will be purchasing this butter from now on!

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 19, 2014
shorty
1 out of 5 stars review

Not butter at all

do not like the "new and improved" product does not melt on toast, potatoes like the old product did not the same good flavor texture spreads like yellow lard don't like the new shape cantainer will be switching to a different product Have used ICBINB lite ever since it came on the market for breakfast, dinner and supper. Very dissapointed in the new product

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jul 16, 2015
Anonymous
5 out of 5 stars review

I can't believe its butter spray

I use the spray butter. Amazing taste. I let all the employees in the office use this great tasting spray on everything and everyone's agreed, it's fantistic Now everyone has gone to buy your product. Best tasting low calorie butter we have ever tasted.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 2, 2014
Mama1234
5 out of 5 stars review

Yummy stuff!

I love the taste of butter and the first time that I tried ICBINB I was hooked! It makes all my food taste better. When I bring a dish to a party, all my friends and family want my recipe. My grandkids always eat the veggies that I makes and my kids don't know why. They say that Grandma's are the best! ( shhh... don't tell them that it isn't the recipe, it is the ICBINB that I put on top.) ha ha ( true story )

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 22, 2014
Nanny C
2 out of 5 stars review

Please go back to original formula!

I loved ICBINB - before the formula changed. I have been using it for years and have introduced many of my friends and family members to it over the years. However, since the formula was changed, I have bought it three times and just can't enjoy the taste or texture anymore. I will, unfortunately, be switching to another brand for future purchases. Your new product is just too soft, almost liquid if left out for more than 20 minutes or so. It is just not good. Please go back to the original formula! Why mess with something that works?

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152