This a great spread to use for anything. It goes on absolutely smooth. The taste is similar to margarine (in my opinion) and I use it for everything. The price is good and I usually buy from Bjs so it’s a huge container which is great, considering it goes quick in my house. I would absolutely recommend and will continue to purchase this product as it is a staple in my household.

I tried this NEW "Original" after trying the NEW "Lite" I Can't Believe it's Not Butter (which I had used since it's introduction). The new "Lite" tasted awful so I tried the new Original. Its taste isn't too bad, but the consistency is awful - it slides right off the knife". Change isn't always for the best, especially if it ruins the product! Please bring back the "old" version or else I will have to find an acceptable substitute from your competitors.

My wife and I have been consumers of your Lite product for years. We like the direction you took with the updated packaging, it does address spacial issues in the refrigerator. However, we are not pleased with the reformulation of the product. Specifically, the product is not pleasing from a texture standpoint and is flavorless. Additionally, the product falis to melt when spread on an english muffin that is hot out of the toaster. We are working through our third tub of the new product and have decided not to puchase future product. Sadly, the next shopping trip puts me back in the market for a new light butter product.

Eating at my godmother's house mostly every night in the early 80s, I saw she used this spread for everything, and her food was always delicious, so once I starting living on my own, I started using I can't believe it's not Butter, and have been using it ever since, which is over 25 years now. No matter what anyone suggest to me, I tell them "no", I'm very satisfied with my "I Can't Believe it not Butter", no matter how much it might cost at the time of purchase.

I have been using ICBINB since it once first introduced. I don't even remember what year it was. I was raised on real butter and this is the next best thing if not just as good. I love that it comes in the tub or quarters. I use the quarters for baking with.

I’ve bought I can’t believe its not butter forever it seems. We like the taste and convenience. We use it in and on just about everything because it’s so close to real butter flavor without all the fat and it melts quickly. It’s really good in my opinion and I don’t see me ever buying any other brand.

I have been using "I cant believe its not butted " for about 15 years and loved this product. I am just not all that impressed with this new one. I don't think it has as much flavor. (seems to be missing that salty buttery flavor) Strangely, this butter does not melt very well. Not crazy about the new design and the lid is kind of flimsy.

I used to use this "butter" in any foods I put butter in. I used it everyday and loved the taste. I just trashed a tub of this after making mashed potatoes with it which I have done at least a hundred times, they tasted terrible for the first time. The ingredients have changed and the taste is terrible which is sad cause it used to be great. I won't be buying it anymore.

In my opinion, this new recipe tastes horrible. I've used the old recipe ICBINB for longer than I can remember. Today I cooked lunch and used the new spread. I gagged with the first bite. I suspected everything from the milk to some of the seasonings to the pan itself. Turned out to be the new ICBINB recipe...which is not even close to the "original". No butter tatste, just tasted like oil. I gave it a second chance and after throwing my lunch in the garbage twice, I realized that it was the spread that belonged in the garbage.

[This review was collected as part of a promotion.] Easy convert. I made a blueberry cobbler for the first time and didn't really have any expectations. Boy, was I wrong! This was the best cobbler ever! The crust was flaky and buttery and just plain delicious! Why didn't I try this in my baked goods sooner? This is now a staple in my home and my bake shop!