I have been telling my husband that I don't like the new soft margarine. This morning, I found an original icbinb. I used the new product on half the English muffin and the original recipe on the other half. The new product doesn't melt very well, it's hard to keep on the knife because it's so soft and the good taste is gone. Not a fan of the new simple recipe.

I have been a loyal customer to this product for many years. The "new improved" product now has a noticeable oily texture and the great taste is gone. It's like eating pure vegetable oil. What was wrong with the original? Please bring back the old recipe.

[This review was collected as part of a promotion.] I have you been using I cannot believe it's not butter since the product it came out. I know the flavor of the product and the consistency. You can tell the difference between this and regular margarine or butter. I don't know what I'm saying it cuz there's 0 calories and everything but we just built a wonderful tasty

I am on my first small tub of your new revised product and I have to say I will not be purchasing this product in the future. I have been a loyal customer for many years, the only brand I used, until now. I won't bother to list all the reasons for my disappointment in your new product as they are the same as all previous negative reviews. Bring back the original product, why mess with success.

[This review was collected as part of a promotion.] It's been about a year since I've used ICBINB, but I gave it a try again, and I found it worked well for my needs. It had plenty of butter-like flavor, so it worked well on toast. I also used it to fry eggs and grilled cheese sandwiches, and it kept the flavor at a high heat. I'll definitely use it again. The rectangular package shape also fit in my fridge better.

I have used cbinb light for over 20 years. It was a mistake to change such a good product. It now tastes bad and is certainly no imitation for real butter. The consistency is so soft that a dab just slides off the knife. It does not melt well. I regret that I no longer will purchase this product.

I LOVE this product and so does my adult niece. I don't like butter and don't eat margarine too often, but when I do it has to be ICBINB. When we have holiday dinners at my mother's, she puts butter dishes on the table. I get up, go to the fridge, get out the ICBINB container, and set it down on the table between my niece and me. I will only use this brand of stick margarine, too.

I am lactose intolerant, so I can't eat cow butter. I was hesitant to try this product, because I was sure a butter substitute would be even unhealthier than actual butter. But the ingredients list proved me wrong. I literally can't believe this stuff isn't butter. And yet, all the evidence points to the fact that this isn't butter. It just tastes like it. I can't believe it's not butter!!!!!!

In place of butter, this is an excellent product I have been using for years! Tasty, spreadable, easy to freeze. I know butter is the absolute yummiest, but for some choices, choosing a product like this, which is better if you’re watching your cholera, is smart.

Recently bought this spread because it’s cheaper than butter and remember it actually tasting like butter when we regularly bought it years ago. Something has definitely changed with its recipe because the flavor now is nothing like real butter. I used it on pancakes and it had a sour taste and thick consistency to it. I will pay the extra couple dollars for actual butter, thank you.