I use "I cant Believe its not Butter" on everything that I used to put butter on or in, and the flavor is just great . The fact thats its better for me, instead of real thing, is just an added bonus ! We no longer use margirine or real butter in my home and no one seems to notice the change ,nor have there been any complaints about the taste. I Cant Believe it not Butter...the name says all you need to know.

Five years ago I tried I Can't Believe It's Not Butter when my dad had his heart attack. I had to find an alternative to butter, so I started trying different brands of spreads. I knew it had to taste good or my dad wouldn't use it. We both love this spread and have been using it ever since!

[This review was collected as part of a promotion.] I have been using I Can't Believe It's Not Butter for 2 weeks and absolutely love the taste and texture, I actually love the taste so much that I switched my regular brand that I have eaten for years for the smooth, sweet creaminess of I Can't Believe It's Not Butter in the original flavor. I would highly recommend anyone that loves real butter try this product - it's delicious without all of the fat and calories that regular butter have.

[This review was collected as part of a promotion.] I received a free sample of this product but my opinions are 100% my own. I was a bit skeptical at first I found that I really liked this product. I liked how smoothly it went onto the bread I was fixing up for toast and how quickly it melted into the bread and I liked the smoothness of the taste. I have used some of the old product (before the new recipe) before but I like that the ingredients have been simplified and are things I know and recognize.

In your latest version you have eliminated the "sweet cream buttermilk" which makes the difference between a truly great product ("better than butter") and a run-of-the-mill margarine that is greasy and oily.....poor taste by comparison. Please go back to the BUTTERMILK product for a superior taste.

I have been using " I can't believe it's not butter " for a couple of years. With this new product the title matches the product. Taste is horrible. Way to soft for tub butter. I'm on a fixed income, not one to throw things away, but 3/4 of the one I'm using and one unopened are on there way to the trash can. You should have left it alone. It was great as it was. Good luck to your future with this new mistake.

Not only does the new formula have more calories , more total fat,more saturated fat and more sodium , it doesn't taste as good and doesn't melt the same in a frying pan.I have found something Much less expensive and better tasting and will not buy ICBIB again.

I am sorry but this change does not please any members of my family, the taste is not at all pleaseing to any of us and I am afraid I will have to fine another brand to use instead of your new I Can't Believe its Butter because unfortunately there is a big difference. Thank you for taking the time to read this review

Dear I Cant Believe Its Not Butter, Having used your light ICBINB for many years I have to write to tell you I am very unhappy with your new "simple recipe." It simply does not melt. On pancakes it is very unappetizing, on toast or in a pan. I don't know what your new recipe includes, but I can no longer have my family consume this unappealing product.

I used to use this "butter" in any foods I put butter in. I used it everyday and loved the taste. I just trashed a tub of this after making mashed potatoes with it which I have done at least a hundred times, they tasted terrible for the first time. The ingredients have changed and the taste is terrible which is sad cause it used to be great. I won't be buying it anymore.