I have used I Can't Believe It's Not Butter for at least 10 years. I do not like the new recipe, nor do any of my family. It is too soft and does not melt when spread on toast. It doesn't have the same taste. I miss the old recipe and will have to look for something else to use.

My husband turned me on to this spread as he is one of those picky people who you can't fool buy buying something different. After doing some research between ICBINB and real butter, I also found that ICBINB is better for you and just as good if not better. I use it for everything that calls for butter/margarine.

[This review was collected as part of a promotion.] I have used I Can't Believe It's Not Butter for a very long time and have always been happy...the only problem I had was the small size tubs. So when I found out it was now available in the larger size, I was very pleased. ICBINB has a great buttery flavor that my whole family loves, and we use it for everything from our morning toast to cooking dinner. It's that versatile, for real, and having less calories and fat than butter without artificial preservatives or flavors just makes it that much better. We'll be keeping stocked up for sure!

For people who need no cholesterol and less overall fat, I Can’t Believe It’s Not Butter is a good choice. I can taste the difference between any kind of everything, and this “butter” tastes extremely similar to regular/real butter. It’s a good, plant-based option.

I can’t believe it’s not butter is my all time favorite and use on a daily basis. This is great with reducing your calorie intake and flavoring your favorite meals. I like the fact that it comes in such a durable container and is very well sealed the packaging is definitely on point. I normally buy this product at least three times during the month for household use. I would highly recommend this product over any leading brands of spreads.

I would not buy any other brand of margarine, could eat the original light right off my finger tips --- the new recipe is bland, and actually tastes horrible. So now I have to check out some other brands, but fear will not be the same. Whatta disappointment, it was perfect the way it was....

[This review was collected as part of a promotion.] I got a free sample from #Crowdtap an I was very pleased with the taste of # I can't Believe It's Not Butter I have used it to many ways to mention them all but a couple of my favorite's are on my Egg sandwich , my mac an Cheese an My #1 is in my Garlic an butter Wing sauce !! I would recommend everyone try this Spread it is so much healthier then the other brands

I have used ICBINB for years and years. You have changed it and it is still good when spread cold on bread or something. However, it doesn't seem to melt well even on toast. I tried it when making a side dish like Rice-A-Roni where you add to the boiling water and it would not fully melt. So now I have to purchase another brand for cooking and I refuse to purchase two different items, so I am no longer purchasing ICBINB. I am so sad about this!!

[This review was collected as part of a promotion.] I have been using this product for many years. We love the taste and texture. I myself do not like the taste of "real" butter. My husband loves real butter, especially homemade. I got him to try this and now he uses it all the time! I am so happy that it now comes in a huge tub, which saves me a trip to the store. The flavor of it puts other products in the same group to shame. The pricing is excellent. I use this in all types of recipes and the flavor is consistent in every bite. I received this product for free in exchange for my unbiased and truthful review.

[This review was collected as part of a promotion.] I received a free product for the purpose of my review. Opinions are 100% my own. I have used "I Can't Believ It's Not Butter" before and was a satisfied user. I love the taste of the product, the ease on which it is spread on bread/toast and using it in my baking makes me feel just a little better about the nutritional value of my cooking. Will definitely recommend and buy this product again!