[This review was collected as part of a promotion.] I have you been using I cannot believe it's not butter since the product it came out. I know the flavor of the product and the consistency. You can tell the difference between this and regular margarine or butter. I don't know what I'm saying it cuz there's 0 calories and everything but we just built a wonderful tasty

[This review was collected as part of a promotion.] It has been a long time since I have used I Can't Believe It's Not Butter but I love the new taste! I also love how creamy it is and that it is made from simple ingredient's. I tried using it in my Cream Tuna and Peas recipe and it tasted great. I really like that I can not only use it on my toast but I can use it to cook and bake with also!

I am greatly disappointed by the changing of the recipe. I have been purchasing this product religiously, for over 30 years, since Mrs Filbert's brought it out . It WAS the only "butter" I ever bought. My family used it every day. The "new original" taste is terrible, nothing at all like the original. You try to cook with it and you have an oily clumpy mess in the pan. It changes the taste of the food too. It also doesn't melt, when you put it on something hot right out of the toaster either. Don't know why you would change it. You should change the name too while you're at it. Make it I CAN Believe It's NOT Butter. Sadly I'll nurse the two ORIGINAL recipe tubs I have left in my freezer after that you've lost me as a customer.

I have used your product for what seems like forever because I simply loved it. Now? Very upset that you decided to "mess" with perfection. I loved eating it on a nice slice of French bread but now it is so overly soft. There s not substance to it. Plus it does not melt like it use to. Why does everyone feel the need to "change" something that was fine the way it was. The price is also getting out of hand as well. Since your product is not about to go back to he way it was, I guess it's time I look around for something else. Sorry but you had me at hello and now it's good bye!

[This review was collected as part of a promotion.] I received a free sample from Smiley360, and was anxious to try this butter out, as most healthy-based butters have a bitter or cardboard taste. This was not the case with I Can't Believe It's Not Butter, as the taste of this butter is delicious, smooth and creamy. It's by far my favorite butter, and look forward to cooking more with it.

I am lactose intolerant, so I can't eat cow butter. I was hesitant to try this product, because I was sure a butter substitute would be even unhealthier than actual butter. But the ingredients list proved me wrong. I literally can't believe this stuff isn't butter. And yet, all the evidence points to the fact that this isn't butter. It just tastes like it. I can't believe it's not butter!!!!!!

[This review was collected as part of a promotion.] I recently started using I Can't Believe it's Not Butter because I received a free sample from Smiley360. I am pleased with the taste and creaminess of this spread. I do prefer butter though, but I can't Believe it's Not Butter tastes better than other margarine spreads I've tried.

I have used this product forever and I am very disappointed in the new verison that is now available. After I read the fine print that you had changed the product and not just the container, I quickly went to several stores to see if I could still get the old product and I found they were all replaced. This does not taste like butter it actually tastes like plastic and it doesn't melt when it should. I am longer a customer and my whole family and many friends have stopped purchasing your product. I can't understand why you have ruined such a great recipe and I hope you bring the original back to your long time consumers.

I bought the new tub of ICBINB at my regular grocer and found the consistency changes from the refrigerator to the table for a meal...it becomes way too soft and is never left out long enough for that to happen....there is another "taste" in there also that is new....I much prefer the old recipe that I'm used to...my husband and visiting son commented on the difference also.

As a loyal customer of the brand for years, when the new version came out I tried it assuming it would be the same. Big mistake. The new version is softer, has a more watered-down taste and feel, and is a huge disappointment. Time to find a new brand. Whoever made the decision to change the taste of an iconic product, poor decision. Reminds me of the abortive attempt to move from Coke to New Coke, and we all know what a flop that was.