[This review was collected as part of a promotion.] I finally was able to try this, after I received a free sample. I always thought it would taste "diet" but, I was wrong. It was creamy & tasted like real butter. I used it in several dishes and nobody knew the difference. I will definitely be buying more.

[This review was collected as part of a promotion.] I got a free sample of I Can't Believe It's Not Butter from Smiley360. This is the brand that my dad uses and he has always said how good it was. I got the Light version as we are trying to make some better family choices this new year. I could not believe how smooth and creamy it was. A lot of other tub butters are thicker and can tear bread while spreading but I didn't have any problems with this. The flavor was very rich which I wasn't expecting for a Light product. The best part is that it did not have an "artificial" taste or leave a bad taste after eating it. I think that my family would enjoy this product over our current choice in the future :)

Both my sister and I used to love the taste of the old formula and at first, we thought only the container had changed. We used to purchase the large tubs at least twice a month. So we hoped the new formula would be even better. We were quite disappointed when we tried the new spread. It leaves an unpleasant aftertaste and tastes nothing like the original. It even has an unpleasant kind of greasy, "mouth feel". If there is somewhere that I can purchase the old spread, please let me know.

Your 'new! Simple Recipe non-gmo sourced' is disgusting in both taste and texture. It is like slime-laced, slightly rancid, oily water. My family has been using I Can't Believe It's Not Butter for years, but if this is what this product is going to be like, we'll be using something else.

I have used your butter for years and now I think that I will have to move on and find something else. It does not have the flavor of butter like before and the color is discussing when you spread it on certain items. I just don't care for your new spread.

I have used the original spread for years and always loved it. However, it now has a different taste and it doesn't melt like it used to do. I don't mind the new taste but I'm very unhappy that it takes forever to melt when I'm putting it in a skillet before cooking eggs or adding it to steamed vegetables. Unfortunately, I'm now going to have to look for a new product to use.

[This review was collected as part of a promotion.] received this product for free from a mission on Smiley360. I was a loyal user of another brand, but was equally satisfied with this brand. I actually prefer this brand for cooking over my old go-to brand! doesn't have as sweet of a taste as the other brand. overall we are pleased!

Have used Original Spread for years and now have to shop around for another product. The new taste is awful, affects all of my cooking and leaves bad taste when used in potatoes, on vegetables and even toast! Don't mind the new price and like the new packaging but those are not reasons to tolerate the taste.

[This review was collected as part of a promotion.] I have been a Shed Country Crock user my entire life. That tradition was handed down from my mother. I received a free tub of I Can't Believe It's Not Butter! for the purpose of my review. Opinions are 100% my own. My opinion is that I Can't Believe It's Not Butter! will be the new butter purchased for my family!! We love it! The taste is so buttery good! We use it for our daily needs of butter, as well as baking and cooking with it. I can't wait to share this with my mother and friends and family!!

I Can't Believe It's Not Butter just got even better! Wouldn't use anything else and now won't ever use anything else but I Can't Believe It's Not Butter! The no artificial preservatives and being a Non-GMO product makes this even better then it had been. A even healthier product to use with every meal of the day. It's smooth and great tasting. Not did the product just get even more better for you but the new rectangular package makes space in the fridge much better. What more could one ask for a even better product in a even better package!