We have been using ICBINB since it came out back in the 1980's. The new recipe Original Spread is awful when compared to the old recipe. The new stuff won't melt when spread on toast . I still have some of the old recipe and did a side by side comparison. The old recipe is much better both in taste (where did the buttermilk go) and "meltability". I have bought my last tub of this product and will either be using butter from now on or will just buy the store brand spread because the new recipe is no longer any better than any of the others.

My family and I wanted to offer our opinion with regard to the "New" tub formula. We are really disappointed. The flavor is not the same nor is the consistency. It doesn't really melt on toast or steamed veggies. We have been faithful users for years. We have all decided to finish this tub but then try other brands. Not a good change at all in our families opinion.

We switched to I Can't Believe its Not Butter over two years ago to reduce saturated fats in our diet. We tried several spreads and always came back to I Can't Believe its Not Butter, primarily for flavor. We use it daily for a spread and for cooking, baking, even in stuffing....love it.

This butter is really a great product!!! But it's not butter!! It sure tastes like butter! I have been using this for many years now. It is great for your health because you want to keep your cholesterol low and this helps. Great for cooking or just putting it on toast in the morning. It tastes great!!! 

The "new" receipe is awful and has ruined a product I've used and enjoyed for many years. I doesn't melt and the flavor is gone. I'd tried all the other brands and always found your original product superior to all the others in the two above mentioned areas. To bad someone thought this was a better product, as you've lost me as a customer. I bought two tubs and wish I'd have only bought one, as I can't bring myself to consume the other.

[This review was collected as part of a promotion.] I was very impressed with the quality of I can't believe it's not butter. It was not only creamy and fresh, but tasted great on everything from bagels, toast, waffles, etc. I was very happy with this product.

[This review was collected as part of a promotion.] I am loving my free sample of I cant believe its not butter. I get to make great healthy meals with no oil and less salt. I replace the oil and salt with the spread and the taste is very satisfying.

[This review was collected as part of a promotion.] I was pleasantly surprised at how much I liked this product as I usually don't like margarine products. It has a very creamy texture, without being too heavy or greasy. I have been recommending it to everyone and I will continue to do so!

This is my favorite! Its healthy but doesn't have a aftertaste like other brands I've had. Its soft and creamy. Melts great, does great when frying like on grilled cheese, great when using as a topper like a baked potatoes, toast, ect. Ill definitely keep buying this! Very affordable and it lasts a long time.

[This review was collected as part of a promotion.] I received this product free to try thanks to Smiley360 and am very impressed. I used this spread in the past but it had been quite sometime. I enjoy that it is always soft and does not need set out on the counter like my sticks of butter. I also like the fact that I have a huge tub of it and it can be used in place of butter for its reduced fat and calorie content. The only downfall is that the tub is so large but the price for the large tub made more sense!