[This review was collected as part of a promotion.] I received this product free from smiley360 to test it and give a honest review. I have been using this for the last 3 weeks in all my cooking. I really enjoy the flavor. I like that it is creamy right out of the fridge.

[This review was collected as part of a promotion.] I received a free sample of the new I Can't Believe It's Not Butter from Smiley 360. I love the creamy texture and buttery taste. It spreads very nicely right out of the refrigerator and I like how quickly it melts on hot food. My whole family was impressed by how much it tastes like butter. I also appreciate the Non-GMO aspect of this product. The new rectangular packaging is easier to store in the refrigerator.

[This review was collected as part of a promotion.] I love the new and improved I Can't Believe It's Not Butter! It is so easy to spread, unlike real butter, that stays hard for hours. I also love that it's cholesterol free and fat free!! It also has no artificial preservatives! What more could you ask of a product?

This butter took away my need for my home country's butter that I was missing. The first time I tried this butter, it blew me away and it felt I was eating the butter I had been missing for years. No butter in America I tried brought that closure like this product.

We just purchased our first "new" CBINB and we are glad we did. It is delicious. We used it to saute some onions and some mushrooms and they turned out great. I placed a couple of dabs on top of a fillet mignon and it turned my meal into an expensive restaurant style meal! Thanks for keeping ahead of the curve.

If I'm honest, I can believe this isn't butter. This particular spread isn't as bad as some out there, but it's not the best of the spreads. There is a very slight chemical taste to this one for me. I generally prefer butter anyway, but this spread just isn't as good in consistency or texture as some others. It is reasonably affordable which is good. I do find that there are a few other competitors that are a better cost however, so I wouldn't recommend this as a first option. It's not terrible, but it's not terrific. It's very middle of the road.

[This review was collected as part of a promotion.] I received ICBINB via Smiley360 in return for a review. I bought a tub of the new version, regular flavor. I was very pleased with it. It still tastes like butter to me and it behaves more like butter than regular vegetable oil spreads. In the skillet, it looks foamy just like butter. I don't buy it often because of the price, but when I am able to splurge, I always usually buy ICBINB and will continue to do so.

This stuff has the consistency of lard. It also taste similar to it. I have preferred the other version and can't believe that you think this is an improvement. I have also tried the Simply Delicious version and did not agree with that and could not wait until it was gone and thought I could go back to the original ICBINB. To my dismay, you have changed to this stuff. This is tasteless and it does not melt anything like a butter or margarine does. I have consistently purchased ICBINB because of the taste, but I cannot in good conscience continue to purchase this product and reccommend that others buy this product.

The first time many many years ago when I first had "I Can't Believe It's Not Butter" I thought not only does it have an appropriate name, but this product is not lying. Although I still use regular butter occasionally, I prefer "I Can't Believe It's Not Butter" for many different things.

[This review was collected as part of a promotion.] I recieved a coupon for a free ssmple of I can't believe it's not butter from Smiley360. I bought the origional flavor. I was very pleased. I used it in mashed potatoes on rice and vegetables. Made breakfast cooking eggs with it and spread on toast. I must say it really does taste like butter. Spreads easily and has no weird artificial taste like other brands I have tried. This is by far the best I have tried.l really like the packaging too. The rectangular package fits so neatly in the fridge and is easy to open and close. I will definitely be using this product from now on. I think it's much healthier than butter and better for my family. Everyone loves the taste too. I would recommend this to everyone. You gotta try it.