If I'm honest, I can believe this isn't butter. This particular spread isn't as bad as some out there, but it's not the best of the spreads. There is a very slight chemical taste to this one for me. I generally prefer butter anyway, but this spread just isn't as good in consistency or texture as some others. It is reasonably affordable which is good. I do find that there are a few other competitors that are a better cost however, so I wouldn't recommend this as a first option. It's not terrible, but it's not terrific. It's very middle of the road.

This was my favorite spread for over 20 years but with this last formulation change in Nov 2014 "I CAN believe it's not butter" This spread now tastes like a 'watered-down-oily-yellow-colored-flour-paste'. Thank You, but your company has finally made me switch back to real butter.

[This review was collected as part of a promotion.] I received a free product for review purposes on behalf of Smiley360. This was the first time I have tried I Can't Believe It's Not Butter but I will continue to purchase it. My whole family likes it better than the tubs of margarine that I normally buy. It has a great butter flavor that is great for potatoes, toast, and cooking in general.

[This review was collected as part of a promotion.] Thank you Smiley360 for the opportunity to try I Can’t Believe It’s Not Butter! ® - Original Spread for free. The taste is so smooth with a light tint of sweet and buttery flavor. It spreads really well on rolls and is perfect for scrambling eggs. I can't get enough of it.

[This review was collected as part of a promotion.] I absolutely love ICBINB!! Its the only stuff we use in my house! No butter, no margerine, just I cant believe its not butter. Thats all we need. Tastes great on sandwiches, cooking and anything else that xalls for butter!!!

What did you do with the round tub butter it taste awful the square tub.for over 10 years faithfully I used you recommend you now we are going back to country crock and real butter very disappointed and my 20 grandchildren pointed out the taste they refused to eat it had to throw it away.

I have noticed that ICBINB is a softer consistency than it used to be which is nice, the new designed container is also nice BUT, the NEW LID is TERRIBLE!!!!! it is such a pain to get off . Maybe a soft plastic lid like the old containers had would be better. Just my opinion.....

You took a great product that I have used for years and messed it up then labeled it "Original." The number one ingredient is now water. It is a huge mistake. I don't buy it anymore. You folks should remember "New Coke." If it isn't broke don't fix it.

I have been buying I Can't Believe It's Not Butter Lite for my family for years. However, after recently trying the "new and improved" product, I am SO disappointed. Your old product contains buttermilk which is the reason that it tasted so good. You have ridiculously decided to remove that item and now your product tastes nasty. If you keep it the way it is now in the "new and improved" version, I'm afraid I'm going to have to find another product that isn't so disappointing. Too bad.

[This review was collected as part of a promotion.] The new I Can’t Believe It’s Not Butter!® spreads are made from real, simple ingredients you can recognize like a delicious blend part of a healthy overall experience with an excellent taste. I received a free sample from Smiley360 and it was amazing I was in love at first bite.