I used to love the taste of the original but now it taste like the cheaper no taste brands, and the price keeps going up, basically it is the most expensive on the shelf, I liked the original brand when it first came out, looking at the reviews from others you are loosing because it doesn't taste like butter at all, just tastes like all the cheaper brands, you messed up the taste and will have to find another brand that I like.

I have loved and bought I Can't Believe It's Not Butter Light for years because of the wonderful taste it has. I just bought it in the new square container and I can't believe the total lack of taste! Where's the flavor? I spread it on toast and can't taste anything! The square container is a great idea but changing the recipe is not.

Change it back! If I wanted it a tiny bit healthier I wouldn't use it! I never write reviews but I can't believe I bought 4 of the new packages wondering if the first I left on the counter too long or maybe the second got shoved in the back of the fridge to long or maybe the third was moldy but nope the fourth tasted just as bad! I bought this product forever and now switching to Imperial like my great grandparents used! Please change it back soon! It's cool you tried to make it healthier but it tastes bad now! I know its just butter but cooking is one of my favorite things so it's sad not to have the awesome taste of the original product!

[This review was collected as part of a promotion.] We recieved a free sample of i can't believe it's not butter. Once we tried it, we were hooked. It has amazing taste and quality. I usually buy real butter for baking with because the recipies come out better. I tried the i cant believe its not butter and my recipe came out perfect! I will definitely be buying this from now on.

[This review was collected as part of a promotion.] My family loves putting butter on EVERYTHING. This was a nice alternative. Not only did we put it on bread and rolls, but also in veggies and recipes. I would buy this product and recommend it to my friends. I received this product free for my review. Opinions are 100% my own.

Have used it for years and love it for cooking and spreading. I do not notice any difference in taste. I do, however, dislike the new packaging, seems like it's harder to hold and made of thinner, more fragile materials. Have dropped several,and all have split open. Fortunately I had several of the older tubs to move the product into.

[This review was collected as part of a promotion.] I received I Can't Believe It's Not butter for free in exchange for this review. All opinions, as always, are 100% my own. I have used this product in the past but it has been quite a while because it is not available at the grocery store closest to me. I immediately used the product after purchase and I remembered why we used it before. The taste is incredible and we love the spreadable nature of it. I am able to use it without tearing breads, etc. I will be purchasing this product again ASAP!

I have used I Can' Believe It's Not Butter for years and always liked it. Now it seems you have changed it and not for the better. It has no flavor and it is too liquid. When you put it on toast, the toast is not toast any more, it is soggy bread. Also, the tub quantity is less. From now on, I will just STICK with butter. Pun intended

A perfectly named: I can't believe it's not butter! Original is our go-to buttery tasting spread. I love the convenience of being able to spread right out of the fridge. Also, has health benefits which include less saturated fats and fewer calories than butter. Another bonus--no hydrogenated Oils. I especially love it when I go to the shelf and they offer BONUS sizes for purchase! Fresh butter taste--so TRUE!

I love the taste of butter and the first time that I tried ICBINB I was hooked! It makes all my food taste better. When I bring a dish to a party, all my friends and family want my recipe. My grandkids always eat the veggies that I makes and my kids don't know why. They say that Grandma's are the best! ( shhh... don't tell them that it isn't the recipe, it is the ICBINB that I put on top.) ha ha ( true story )