Thank you for sharing feedback on our Pantene Pro-V Ultimate Care Moisture, Repair, and Shine Shampoo. It disappoints us to hear that you didn't get the moisturization that you had expected and that your hair feels like straw. That's definitely not the kind of experience we want you to have and we will share this with the rest of our team. In the meantime, we've learned that hair can be dry if it's not conditioned enough. For better results we recommend pairing the product with a rich conditioner. You could also try using a leave-in conditioner instead of one that you rinse out. We'd love to assist you further so please give us a call at (800) 945-7768 or email us through our Contact Us Page.