We understand your concern, and wanted to share that PediaSure strawberry shakes are now off white in color due the removal of red 3. We left the color of the shake on the PediaSure strawberry labels pink to help differentiate the strawberry flavor from vanilla on store shelves. The strawberry formulations have “actual product color not depicted on label” callout on the front of the label. We would like to speak with you to learn more about your experience, and we hope you can give us a call when you have a few moments to spare. We can be reached at 800-850-7677, M-F from 8:30am-5pm, ET and please reference customer# 04737781 when you call.-The PediaSure Team