PediaSure strawberry shakes are now off white in color due the removal of red 3. We left the color of the shake on the PediaSure strawberry labels pink to help differentiate the strawberry flavor from vanilla on store shelves. The strawberry formulations have “actual product color not depicted on label” callout on the front of the label. Our team would like to speak with you to learn more and see how we can help. We can be reached at 800-850-7677, M-F from 8:30am-5pm, ET and be sure to reference customer #04675816 when you call.