[This review was collected as part of a promotion.] I live my Brita filter! I live in an area where there is a lot of minerals in the water. Brita does a great job filtering the minerals and help make make the water taste better, a lot of money saved from not buying bottled water at the store and not adding waste into the environment.

[This review was collected as part of a promotion.] I've been using Brita for years because it takes the chlorine out of my water. I can smell the chlorine as I run the tap water into my Brita and after it runs through the filter I get great tasting water!

[This review was collected as part of a promotion.] I have to admit, when it comes to shopping, I am frugal! For the longest time, I've alwahs bought the generic brand filter for my Brita pitcher. I recently bought the brand and what a difference! I never noticed it before, but the actual filtration time is so much faster with the actual Brita filter than store-brand. It took forever to filtrate before. I will spend the extra dollars and buy the brand from now on.

[This review was collected as part of a promotion.] I have been using Brita pitchers for years. And I have tried ALL the store brands, every possible generic brand--trying to save a dollar here or a dollar there. After years of trying them all out, (even in different states across the USA,) I can completely attest to the fact that there is a DIFFERENCE in using the Brita brand name when it comes to water filters. Brita filters last longer and the water tastes better. Without a doubt, do not try and save a few pennies for your pitcher/dispenser filter by buying any other than the brand name BRITA.

[This review was collected as part of a promotion.] These are so great! My water and ice always taste clean. The replacement the sizes are consistently the same, so I don't have to worry about planned obsolescence. Now if I only knew how to recycle them!

[This review was collected as part of a promotion.] My mom acquired 2 Brita pitchers from my grandma, and these filters fit the old pitchers and my new pitcher! I love that she can keep using the plastic pitchers instead of having to throw them away. This design choice for usability over a long period of time is AWESOME!

[This review was collected as part of a promotion.] I purchased the new standard filters today and was very impressed with the ease of installation. The filter works great and filters the water really quick. The water taste amazing. These filters are much better than the old soak in glass filters. Rinse under cold water for 15 seconds and you are done, ready to drink clean filtered water.

[This review was collected as part of a promotion.] I have used Brita filters for a long time and never have been disappointed. The filter is easy to, just rinse it once out of the package and put it right into the dispenser. I typically run the water for 3 cycles to get rid of any carbon dust and use that water for my plants. After that you are all set for fresh, clean, drinking water.

[This review was collected as part of a promotion.] I have been using the Brita pitcher and dispenser filter for 3 months and the water is the best water I have had in a long time. I notice the difference when I have to use just plain tap water. I am glad that I made the switch to the Brita water filter and pitcher

[This review was collected as part of a promotion.] I looked online to figure out the best way to replace the filter and noticed the directions differed from what was listed on the package. It would be beneficial to have the directions match. Is there a need to soak the filter before inserting and discarding the first 2 or 3 pitchers of water? Also, a reminder to line up the filter with the notch on the filter with the part where it is inserted would be helpful.