[This review was collected as part of a promotion.] I hate plastic, and having a pitcher has saved me so much money plus I'm being kinder to the environment. The filter lasts soooo long, it's tell you when it's time to change it and it's super easy to change. The design of the pitcher is amazing!

[This review was collected as part of a promotion.] Just bought this pitcher and dispenser filter and tried it out. Reading all the easy instructions it was simple to figure out. My friend has another brand and every time I try filling the dispenser I end up draining excess water...not the case here. The lake model has a lid that will auto close and only takes two precise fills to get at the right level.

We moved into a new house that has well water. Water is all I drink all day, and the well water is horrible. I CANNOT drink it. We were buying 2 cases of bottled water each week, and knowing all those bottles were ending up in a landfill was terrible. I bought the Brita pitcher and I LOVE LOVE LOVE it!!!

[This review was collected as part of a promotion.] Every time I replace my Brita filter, I'm surprised at the difference in the quality of the taste of my water. It's such an easy method to get purer water without the hassle and garbage of bottled water. Love the new filter reminders, too!

[This review was collected as part of a promotion.] I like this filter, it is easy to use and I have bought a lot of them for my space picture. I use it every day at work and it isn't the same with a generic filter. I know I have tried them in my Brita pitch and it was just not the sam.

[This review was collected as part of a promotion.] The city water has a very strong chlorine taste and smell. Once I filter through the brita it completely removes the taste! Also the pipes in my building contain lead so I feel safer when I filter all my water for drinking and cooking. Overall the filters are a necessary in my everyday life.

[This review was collected as part of a promotion.] I had an older pitcher and purchased a new one with the newer filters. These are so much easier to use. I don't need to soak them like the old ones and they don't release the initial charcoal into the pitcher top when water is first going in.

[This review was collected as part of a promotion.] I looked online to figure out the best way to replace the filter and noticed the directions differed from what was listed on the package. It would be beneficial to have the directions match. Is there a need to soak the filter before inserting and discarding the first 2 or 3 pitchers of water? Also, a reminder to line up the filter with the notch on the filter with the part where it is inserted would be helpful.

[This review was collected as part of a promotion.] I like the design of the new filters. They are easier to remove from the pitcher, and there are no black flecks in the water. I also like that soaking is not required anymore. I will continue to buy these filters.

[This review was collected as part of a promotion.] I got the pitcher that already comes with a filter. This was my first buy ever for my new apartement. Brita is a product that I've seen in my family for years. It's very reliable and I love the sticker reminders that can me placed in front of the pitcher to know when it's time for a new filter.