The formula obviously changed. I noticed the list of ingredients was different when I got a new bottle recently and it just doesn't work the same. The scent is still about the same but now it doesn't get your hair as clean. It gives it a stringy, heavy sort of feeling. It feels like the hair follicle isn't able to wash away much built up dirt and oil and is then clogged and sealed in by too much oil content in the shampoo. Trying to figure out what was changed so I can find a better match because the previous formula was my favorite shampoo, and likely why it was put on Ellens list in 2019 but isn't being rated well as of late.

[This review was collected as part of a promotion.] I was a bit skeptical about this product but just after the first use, I fell in love with it! The scent just stays with you, even after a full day since washing it. It makes my hair feel so soft and cuts down on the frizz that has made my hair difficult to tame. The scent is strong but not too strong as it doesn't over power the senses. And I learned quickly that a little goes a long way which is great because you end up using less product so in the end, you end up saving money. Just trying out this one makes me want to try out the other scents from this product line.

I received free samples of both the shampoo and conditioner through a warehouse club. The packets were large enough to use them for 3 shampoos. I liked the smell of the shampoo and conditioner and the shampoo did a good job cleaning my hair thoroughly. It left my hair very "squeaky" clean. After using these products and air drying my hair, it felt stiff and straw-like. The "frizzies" seemed somewhat worse than when I use my usual products. I was disappointed by how this shampoo and conditioner performed.

[This review was collected as part of a promotion.] I really enjoyed the experience of using Argan Oil and Lavender Shampoo Smooth and Serene. The lavender smell was light and not overpowering and the shampoo bottle is a just the right size to fit in the shower caddy or on the hangers from shower heads. The bottle is also a nice shape with a pleasant design. The shampoo didn't create as much lather as other shampoos but I credit it to being organic and natural ingredients compared to other shampoos that put extra stuff in to create more of a lather. The shampoo rinsed clean without any residue feeling and I didn't feel like it stripped my strands of their natural oils either. I love the values of the company of this product to be organic and recyclable.

Very misleading product. Didn't have reading glasses to see ingredients. Assumed it must be sls free by the description on the side of the bottle. First off, sls causes frizz and this is for calming frizz!? Do not buy, nothing here but regular dime store shampoo in a recycled plastic bottle.

I was enjoying this shampoo, great smell, my hair rarely gets tangled, leaves my hair nice and smooth. I will say it does no lather as well as other shampoos. I've also experienced hair loss while I'm showering (which is normal) but then I use a wide comb after and lose more hair. Again it is normal to lose hair but I have never experienced this much hair loss from a shampoo/conditioner.

Love that it's sulfate free. I dislike sulfate shampoos because they're not safe for our hair! The scent is lovely and makes it feel like a spa experience and leaves it smelling nice. This shampoo would work best for straight hair as it resulted in my wavy hair to still have a bit of frizz.

This sulfate-free shampoo is a marvel. The first thing you notice is its incredible lavender fragrance, which is super relaxing and lasts all day. It has a rich texture that cleans deeply without drying out my hair, leaving my scalp feeling fresh and free of irritation. Plus, the argan oil really helps control frizz, leaving my hair soft and manageable. By following the regular usage instructions, I've noticed my hair looks much shinier and healthier. It's my favorite choice for an ethical and effective hair care routine!

I really wanted to love this shampoo but noticed my hair started falling out in clumps. I googled this shampoo and found hundreds upon hundreds of reviews saying the same thing. Be warned!

This shampoo has a gentle lather and cleans the scalp well while keeping hair soft and smooth.It helps with frizz,color preservation and improves overall hair feel.My scalp feels fresh and balanced after each wash.