Honestly I purchased this shampoo because the bottle was so cute. I was so surprised at how wonderful the shampoo worked. As I worked it thru my wet hair (all you need is a little bit) it erupts into luxurious soft suds that is so fragrant. It left my hair soft and frizz free - I could not ask for more from a shampoo. Additionally, the price at Sam's Club is a real bargain for such a great beauty product.

I bought the lavender collection on a whim one day when buying toiletries for a trip after my roomate RAVED about the rose collection, and i havent bought a single shampoo/conditioner/body wash/or lotion from another brand since then. The shampoo took my damaged (and i mean 3 years worth of dyes and bleach) hair and gave its virginity back. my hair shines, bounces, and has life to it again. I'm slightly paranoid about using it because of how insane the difference is. Highly recommend. Everyone can keep the red ken and paul mitchell.

This shampoo transformed my frizzy, curly/wavy/straight hair(yes it was this chaotic) to a frizz free, soft wave mane. I don't know how but it really did. I keep stressing that my hair will revert back to its former self but I don't think it will as long as I stick to this and it's matching conditioner

This shampoo is amazing! I love the relaxing lavender scent and how the creamy texture feels on my hair. It provides excellent frizz control and leaves a very soft sensation after every wash. It offers a deep cleaning without being harsh, making my scalp feel refreshed and balanced. It's perfect if you want manageable and great-smelling hair!

Love that it's sulfate free. I dislike sulfate shampoos because they're not safe for our hair! The scent is lovely and makes it feel like a spa experience and leaves it smelling nice. This shampoo would work best for straight hair as it resulted in my wavy hair to still have a bit of frizz.

I buy Pureology and spend upwards of 60 to 180 on two bottles. My hair is pretty and shinny with Pureology but when I tried this stuff for the first time (January 30) I was amazed! My hair is super soft, shiny, silky smooth and drying time was cut in half! The smell is amazing too! I bought both the shampoo and conditioner. I will be purchasing more of this!

This sulfate-free shampoo is a marvel. The first thing you notice is its incredible lavender fragrance, which is super relaxing and lasts all day. It has a rich texture that cleans deeply without drying out my hair, leaving my scalp feeling fresh and free of irritation. Plus, the argan oil really helps control frizz, leaving my hair soft and manageable. By following the regular usage instructions, I've noticed my hair looks much shinier and healthier. It's my favorite choice for an ethical and effective hair care routine!

i have been looking for a more natural shampoo for awhile now. i have dryer ends from dyed, damaged hair. My hair is naturally curly/wavy, so whenever i try to brush it it gets all puffy and frizzy. it also tends to get oily fast(within like a day or 2). I LOVE how this shampoo smells and makes the damaged ends of my hair soft. But ive noticed my hair feels oily right after it dries when i get out of the shower. Maybe i should be using a different shampoo? But it really is amazing.

I never thought I would write a review on anything let alone a shampoo but wow! I've used other shampoo/conditioners (as well as lotions, sprays, deodorant, and soaps) from this brand before but this is definitely my favorite scent wise. Secondly, I love that it's vegan and cruelty free since I ascribe to a vegan lifestyle. But on to the main point: I stopped adding heat to my once frizzy, dry, damaged hair for a couple months (it's been 4 months from the time I am writing this review) so I'm not sure what the culprit is for the vast improvement in my hair but I'm not going to count this shampoo out for contributing to this wonderful difference! I can actually wear my hair naturally for once in my life. I never thought I could do this after all the years of damage I've done to my hair straightening my curls. Kudos to the creators of this magnificent hair nourishment in a bottle.

[This review was collected as part of a promotion.] I really like this shampoo! It has an amazing lavender scent that is not overpowering at all. I ususally cant use anything with a floral scent. It is relaxing and it creates a ton of lather with a small amount of product. My hair feels very clean and soft. I used it about 5 times now and im sold. My hair is alot smoother and shinier and easier to work with. The bottle is big and its a great value on top of it. My only problem with it is that is makes my very thin hair a little too flat, but not horrible. A little dry shampoo at my roots and i have my volume back. Plus great looking shiny soft hair!