The last time I bought this, I got twice as much for a much lesser price. This is not dark and potent like it used to be, it is light colored, has almost no vanilla flavor and tastes like very bitter alcohol. Poor quality, will not purchase again.

This product is way watered down. It is not like the original. It smells like alcohol now. I have switched to a different brand because of it. I have used this product for 40 years. So sad they couldn't just keep it truly Pure.

I've found this to be very expensive in other stores in the past couple of years. I was very glad to find it at Sam's Club for a much better price. I do a lot of baking and love the vanilla flavor McCormick pure vanilla extract brings.

I am a cake baker and tried many other flavorings. I like this brand the best. My cakes and icings always taste the best. Can't go wrong with this brand.

I only use pure vanilla extract. It has the best flavor and aroma without additives. Vanilla adds so much to the depth of flavor of all your baked recipes.

Be careful ordering this. Walmart charges $11.98 for an 8 oz bottle and $11.98 for a 4 oz bottle. Somehow, the 8 oz bottle is seldom in stock but they have a convenient substitution. That's right, they'll sell you half the product at the same price as the large bottle. Sounds like theft to me.

I bake all the time and I am a big fan of name brand products when it comes to baking, especially cakes! I love McCormick brand extract and this large container is perfect for my extensive baking needs. The price is great and much cheaper than constantly buying the separate 1 to 2 ounce bottles, if you bake all the time like me!

After the steep rise in prices on pure vanilla I bought vanilla sticks and let them soak in vodka for a month but I’m back to purchasing the ready to use pure vanilla from Sam’s club since I find the price to be similar to the stuff I had to make in my own.

Only use real vanilla extract when baking so I found this to be a good value when I compared prices a couple years back including brand names & generic store brands. It is a splurge, but then it lasts me for most of the year. I try to buy when Sam's discounts product by a few dollars.

My mom is not an avid internet user. I am her secretary. LOL. She had me purchase these for her church since the Sam’s near them closed. I purchased online & had it delivered to her a few days later. It was seamless shopping at it’s best. Thank you!