Born & raised in the South, I come from a long line of great home cooks. I used to watch my mom, grandma & aunts prepare all kinds of luscious desserts & they ALWAYS used McCormick Pure Vanilla. U can definitely tell the difference between pure & imitation. Pay the extra money & buy this because u really do get what u pay for. Happy baking!

I make ice cream in the Ninja And I have tried several (even made my own ) and McCormick delivers the great vanilla flavor . I also use Watkins and Magnolia Star but McCormick passes the test with flying taste .

It's a bit pricey but it's the best vanilla at this price point.

I do a LOT of COOKING which requires Pure Vanilla flavor, McCormick Pure Vanilla Extract has been around forever and stay true to its taste.

I have been to several grocers who were out of large bottles of vanilla. Sams always has it in stock.

Pure vanilla is the only vanilla I'll bake with, because it's so flavorful.

It's pure vanilla flavoring, make sure you read the labels on these kind of products, they are sometimes misleading.

When shaking (because of normal settling) the bottle before use, the vanilla leaks out from between the cap and bottle neck. Also, when using the flip-top to pour out the vanilla, it dribbles down the cap. I have no issues with the extract itself, the reason for 3 stars, but would have expected better in terms of the bottling from such a well-known brand.

Although sealed, the item appears to have been leaking. Evident by stains on the top. Too expensive to have any lost.

Be careful ordering this. Walmart charges $11.98 for an 8 oz bottle and $11.98 for a 4 oz bottle. Somehow, the 8 oz bottle is seldom in stock but they have a convenient substitution. That's right, they'll sell you half the product at the same price as the large bottle. Sounds like theft to me.