...but it's not anymore. I'm in my late fifties and used hellmann's mayonnaise exclusively my entire life but they've changed to something and it's not for the better. The texture is off and the taste is not nearly as good. At first I thought it was a fluke but the last several jars have all been the same so I am now experimenting with other brands.

I bought a jar of Hellmann's mayo a couple weeks ago. I haven't used this brand in quite a while, although it's my favorite, because it's more expensive than the store brand. But I thought I'd go ahead and get the Hellmann's this time. What a disappointment! They changed the formula. The consistency was more like a whipped mayo, being lighter and less dense. It didn't taste as rich as the mayo I remembered. When I looked at the label on the jar, I noticed that it contained 30 ounces. As I recall, a jar used to contain 32 ounces. Now that I've discovered that it's no longer superior to the store brand, I won't feel as if I'm missing anything when I go back to using the store brand.

[This review was collected as part of a promotion.] I love the new bottle. I get to squeeze out more great taste and the cap does not leak so it doesn't make a mess in the fridge. I also like the precision tip, you can make little designs on your sandwich for the kids to see!

[This review was collected as part of a promotion.] Hellman's Mayo is the only Mayo that I buy. It has the best taste, & I've been eating it on sandwiches since I was a kid. The texture is so smooth and it amplifies almost any food. Absolutely would recommend!!

Love the new packaging makes it so much easier and no need to dirty a knife. We do prefer the lighter options but the deep jars are just a bit annoying when grtting product out of the bottom. We use mayo a lot in my house for chicken salads and such and we use no brand but Hellman!

Helmans mayo has changed from the favorite taste i have used for 4 decades. I have to find another brand to use now in my recipes, it has a different consistency also, not as thick. Very disappointing. Why have they ruined a perfectly wonderful product?

What has changed? The Hellman's Mayo that I am used to seems to be gone. They Hellman's that I have bought the last two times hasn't tasted they way Hellman's is supposed to taste. Also, it seems the texture is different. If you've changed your recipe - please, PLEASE go back to your old way of doing things!

Miracle Whip was all I used, Then a friend made a chicken salad that was so good and she said to make it I had to use Hellman’s mayo. I bought Hellmans(about 8 years ago) and have been using it ever since, I use it in sandwiches, different salads I make, potato salad, chicken salad and tuna. No more Miracle Whip ever for me. Hellman’s only!!!

Bought a jar of the "real" mayonnaise to use for deviled eggs on thanksgiving. Couldnt even use it because the top was hard, clear, and completely disgusting smelling and looking. Had to drive almost 60 miles, deal with black friday shoppers and drive home- all to get a different jar. Not impressed!

[This review was collected as part of a promotion.] This mayo was amazing and the only brand I'll ever buy. The ingredients, price, taste, everything is incredible. I use this product for lunches and dinners and it never disappoints! Can be used for so many things!