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Customer reviews for Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz for
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz
2.9 out of 5 stars
stars191 ratings191 reviews
  1. 5 stars44% (84)
  2. 4 stars2% (4)
  3. 3 stars2% (3)
  4. 2 stars1% (2)
  5. 1 star51% (98)

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Showing 51-60 of 191 reviews
Apr 22, 2025
Disgruntled customer
1 out of 5 stars review

Dawn stinks!

Have used Dawn for years but the new smell is in everything, including on the dishes and in our food. I will not be purchasing Dawn again unless it is the "way back" original or scent free!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're sorry to hear that a loyal Dawn fan like you had this experience, as we have many quality checks in place to ensure that you can get the best possible results with our Dawn Original. We wouldn't expect the product to impart a scent/taste onto your dishes. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it's possible. If certain items always pick up a flavor, they're likely worn to the point of being porous and should be rinsed off immediately and not soaked. A lot of thought also goes into creating features that we think you'll like, and we'll be sure to share your feedback with our team. We do have our Dawn Free & Clear Fragrance-Free available, and we recommend giving this product a try. If you'd like any further assistance, please give us a call at (800) 725-3296.

Apr 21, 2025
2stinky
1 out of 5 stars review

New Dawn scent is like New Coke…Gross!

I have been using Dawn for years, it's the BEST degreaser. But this new scent is HORRIBLE! I will have to find a new dish washing liquid. I left some dishes soaking in this new scent….it stunk up the whole kitchen.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.

Apr 12, 2025
Nopenope
1 out of 5 stars review

New scent clings to dishes and causes sickness

"New Scent" Dawn no longer rinses off dishes and has caused intestinal distress in our house. We will not be using anymore. The smell is an irritant and sticks to everything. 50 year loyalty customer on the hunt for a new dish soap.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Thank you for sharing your longtime loyalty, we appreciate your trust in Dawn for over 50 years. Users like you are the backbone of Dawn, and we're sorry you're not happy with the recently updated scent of Dawn Ultra Original. Because we thoroughly test all of our ingredients for safety before we use them in a product, what you're describing isn't what we expect, and we do apologize. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. Try leaving any dishes with remaining scent on them in a hot water/distilled white vinegar soak. This should help knock down any lingering scent. We hope you'll consider the great clean Dawn has given you through the years, and give Dawn Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 10, 2025
jawnydee
1 out of 5 stars review

No one wanted an “improved scent”

I always buy the original Dawn but my last purchase has me breaking out in a rash all over my hands whenever I wash dishes. Hate this new formula, not sure why it had to be changed! I'll try buying the dye free version but not happy about it

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We’re sorry to hear about your experience with your recently purchased bottle of Dawn Ultra Original. The only formula change for this dish soap related to the fragrance, and we’re sorry you’re not getting the experience we both expect. For your comfort and safety, we ask you to stop using this bottle, and give us a call for more help. Your safety is our top priority, and we recommend trying our unscented dish soap, called Dawn Free and Clear, Fragrance Free. It may become your new favorite Dawn. Give us a call for more help with this, or any Dawn purchase. Call us Mondays-Fridays, from 9 AM to 6 PM, EST. at 1 (800) 725-3296.

Apr 21, 2025
Abak324
1 out of 5 stars review

The new scent gives me a headache

The new scent gives me a headache, it smells like chemical. And I hate it. I have used dawn for many, many, many years. Unfortunately, I can't use this new dawn.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Your long-time loyalty means the world to us, and we're very sorry to learn of your experience with the Dawn Original scent change. This update was implemented after receiving positive feedback during extensive testing with consumers, and this is the first scent change for Dawn Original in over 10 years. Please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. Additionally, our products undergo lots of safety testing, so we wouldn't expect you to get a headache from using this Dish Soap. Your health and comfort always come first, so we recommend that you discontinue use of this product. This isn't something we take lightly, so we'd like to learn more, help you best, and tell you about our Free & Clear Unscented version. Please give us a call at (800) 725-3296.

Apr 12, 2025
Nataliesarah624
1 out of 5 stars review

Terrible new scent! Bye bye!

I've always enjoyed the scent of blue dawn and it's one of the only scents I could tolerate. I will never buy this again after experiencing the new scent. It is AWFUL. Smells like floral dog poop. Hate!!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Thank you for sharing your feedback on our new Dawn Original Scent. Our team is always researching, and taking in feedback to help us design our Dawn in ways that we believe everyone will love as much as we do. We made a change to our Dawn Original after receiving positive feedback during our extensive research. This was the first scent change in 10 years, and we're sorry to hear that you aren't a fan. We'll be sure to share this with our team, and if you have any questions, please feel free to give us a call at (800) 725-3296.

Apr 6, 2025
Derek
1 out of 5 stars review

New Scent Is Terrible!!!!!

I have been using Dawn original for over 40 years. The new scent is terrible. Makes me nauseous and gives me a headache. I can't get the smell out of my plastic containers. Everything tastes like soap now. I will will be changing brands now.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate you taking the time to share your feedback with us, Derek. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it gave you a headache and made you nauseous, as this is not what we'd normally expect. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!

Apr 27, 2025
KateS
1 out of 5 stars review

Dawn stinks

I hate the new scent. It smells sickening, like Febreze or Gain, just overpowering. I will have to throw out the new bottle I just opened. Please change it back to the original scent!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 13, 2025
Seb25
1 out of 5 stars review

Over powering fragrances

This new scent is very overpowering and many of my friends can not use this product. I have been a Dawn user for many years.its a real shame I have to switch brands because I M allergic to it. Please cut back on the fragrance.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We’re sorry to hear about your experience with the new scent of Dawn Ultra Original. We truly value your feedback, and it will be shared with the Dawn Team. Our Safety Team works hard to ensure that all Dawn products are safe to use as directed, and we do apologize for your experience. Please, stop using your bottle, so you’ll stay safe and comfortable. We encourage you to give our unscented Dawn Free & Clear, Fragrance Free a try. You’ll get the Dawn clean we both love, with no scent to bother your allergies. Give us a call for help picking this up. Call us any Monday through Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.

May 3, 2026
lazyelvis
1 out of 5 stars review

Horrible New Smell. A great product ruined.

I've been using Dawn for at least a decade but will now need to switch to something else due to the offensive and oppressive new smell which never seems to rinse clean off my dishes and has caused my lip to swell up as though burned. The scent lingers long in the air after the washing is done and takes a lot of rinsing to get off your hands. Had to dump out a coffee as the only thing I could taste was Dawn after washing a cup in it. Even if I wasn't worried about health issues and skin irritation the overwhelming stench of this offensive fragrance would be enough for me to switch. Much like P&G's efforts to add fragrance to Ivory soap this was ill advised on the part of the manufacturer. I've seen articles suggesting that when manufacturers change to strong fragrance it's to create a strong association of the product in the memory of the user and it certainly does that. I will now avoid P&G products as the memory of that horrible stink has burned itself into my memory, as well as swelling my lip. Your product testing was clearly bungled. I've seen the official denials about skin irritation and nausea. You might want to look into independent testing in future. I would return the unused portion but I think I'd better hold on to what's left in case further health issues develop. I know there are alternate scents for Dawn, as I just went shopping, but trust is gone.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189