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Customer reviews for Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz for
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz
2.9 out of 5 stars
stars192 ratings192 reviews
  1. 5 stars44% (84)
  2. 4 stars2% (4)
  3. 3 stars2% (3)
  4. 2 stars1% (2)
  5. 1 star52% (99)

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Showing 61-70 of 192 reviews
May 4, 2026
WandaJ
1 out of 5 stars review

New scent triggers headaches!

As others have stated, I'd not give any stars if the option was available. This new fresh scent is far too overpowering, resulting in headaches whenever I've used it. Thank you Dawn for making the switch to a safer dish soap a necessity. Attitude dish soap works beautifully and has no repulsive scent.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
May 10, 2026
Jalss
1 out of 5 stars review

Scent lost 25 year customer.

I have been using dawn dish soap exclusively for over 20 years. I seriously have used nothing else as Dawn cuts grease like nothing else. I even use it on grease stains on my laundry - yes it removes set grease stains! I had been working my way through my stash and finally had to buy a new bottle. Lo and behold it has this HORRIBLE powerful smell that gives me headaches and I can taste in my dishes. I started researching the new scent and holy cow there are so many people with the same complaints of me. P&G has done nothing to adjust. They should make 2 scents!! Unfortunately Dawn just pushed me into the category of never buying again. I will have to find another brand that cuts grease.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
May 5, 2025
Scooter19
1 out of 5 stars review

Dawn stinks

The scent change is unacceptable. Just gross. Amazed by how many people have said the same for so long but no change back has been made.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're sorry to hear that you feel this way about the scent, as we do put a lot of thought into creating features that we think you'll like. Your feedback will be passed along, and we do recommend giving another Dawn version a try if you'd prefer a different scent. Please give us a call at (800) 725-3296 if you'd like any further assistance.

Apr 27, 2025
Jj43532
1 out of 5 stars review

Bad scent

Hate this new scent. If you wanted a new scent why not make it a special and not mess up the original?

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 15, 2025
Rlugi
1 out of 5 stars review

Yucky smell

The new smell or “New and Improved Fresh Scent” is overwhelming and makes my nose run. I pretty much hate it.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 12, 2025
Crazeycritter
1 out of 5 stars review

Yuck new scent rashes

New scent dawn makes my hands rash out. I love and only want to use dawn to do my dishes...I want the original.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Thank you for sharing your experience with the new scent of Dawn Ultra Original. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and what you've described isn't an expectation we have. Safety is our top priority and we do suggest you discontinue using your current bottle of Dawn. We do not have plans to return to the previous fragrance, but you can still get the great Dawn clean we all love by giving another version of Dawn a try, such as our Free & Clear Fragrance Free. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 29, 2025
kdsmi99
1 out of 5 stars review

New scent is unpleasant

Just bought a new bottle of dish soap that has an unexpected new scent. Will be my last purchase of Dawn because of it.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 29, 2025
Please let me breathe
1 out of 5 stars review

Hate the new scent

I love the effectiveness of Dawn but the new scent is so allergy triggering I am going to have to switch brands. Breathing comes first!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate that you love the effectiveness of Dawn, but are very sorry your allergies are being triggered by the fragrance. Extensive research and consumer testing goes into our products, and our products are tested to be safe when used as directed. Because you're experiencing sensitivity, we recommend that you discontinue use of this fragrance, and instead try our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap in the EZ-Squeeze bottle. We take your report very seriously, and would like to learn more details of your experience. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, so we can further assist you.

Apr 9, 2025
DJZi
1 out of 5 stars review

Can't use anymore

New scent gives me a headache. Sorry, loved it for years but can't use it anymore. What change just for the sake of change?

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it gave you a headache, as this is not the experience we want or expect you to have. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!

Apr 25, 2025
Leigh27
1 out of 5 stars review

New scent is terrible

The scent is absolutely terrible. Go back to the old scent and see which gets bought off the shelves first!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.