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Customer reviews for Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz for
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz
2.9 out of 5 stars
stars191 ratings191 reviews
  1. 5 stars44% (84)
  2. 4 stars2% (4)
  3. 3 stars2% (3)
  4. 2 stars1% (2)
  5. 1 star51% (98)

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Showing 1-10 of 191 reviews
May 4, 2025
deathofdawn
1 out of 5 stars review

An insult to my sense of smell

I bought this recently, and after using it twice I will return it because of the fragrance. It smells like cheap, overscented laundry detergent. Too bad, because for years the product was my go-to for liquid cleaners. Now I'll have to find another brand. You blew it, P&G.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Your loyalty means a lot to us, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.

May 2, 2025
Manny
1 out of 5 stars review

New Scent is Terrible

This new scent is just awful. I didn't know what kind of consumer testing you guys did but it did NOT work. Hate that you changed something that was as close to perfect as could be. This now smells more like laundry detergent than dish soap. Time to change what kind of dish soap I buy.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 27, 2025
ASoo
1 out of 5 stars review

Awful New Scent

I loved Dawn so much and swore by it as the only dishwashing liquid I'd use. I'm incredibly sensitive to smells but always found Dawn pleasant and unoffending. However, the new scent is absolutely awful and after 20 years of using your product exclusively I'm switching away and I refuse to buy Dawn unless you bring back the original scent. Way to tank your product.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

May 5, 2025
JoeB
1 out of 5 stars review

The Dawn new clean scent causes migranes

I cannot not use the new clean scent dawn. I even resorted to hand washing a few things with Windex to avoid the headache. Sorry as we have been using dawn for more years than I can remember and I'm nearly 70. I realize the heading on this feedback page says Dawn Original Dishwashing Liquid but the bottom of the form listed clean scent. We need the original back or this will start to kill the baby ducks.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Your incredible loyalty to Dawn over the years is very much appreciated, and we're sorry to hear that this was your experience. We can assure you that all Dawn products, including its perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals – including accidental oil contamination of marine wildlife. As well, a lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. If you'd like to remove any scent from your dishes, we suggest soaking them in hot water with some distilled white vinegar added to it or running them through the dishwasher (assuming the dishes are dishwasher safe). We'll be sure to share your comments with our team, and we do recommend that you discontinue use of this particular product if this has been your experience. We suggest giving another Dawn version a try if you'd prefer a different scent, such as our Dawn Free & Clear, which features our lightest scent. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.

Apr 30, 2025
mimi21
1 out of 5 stars review

Absolutely NO WAY!

New scent is awful! Not all of us want sickeningly sweet floral scents like Gain or other chemical products! Especially on our dishes! Go back the original scent please! It was mild and authentic and brought back memories of my grandmothers house when I was a kid.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 29, 2025
Jocelyn
1 out of 5 stars review

New Fragrance is Awful

Dawn dish soap is great for cleaning, but the new fragrance is so awful I won't buy it anymore. It smells like cheap flowery perfume. I liked the mild, clean fragrance of original Dawn. I'm continually amazed that companies take a trusted product and then change it on a whim. It's not an improvement, it's a downgrade. Brand loyalty is a 2 way street, Dawn!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

Thank you so much for your feedback, Jocelyn. We're very sorry that you're not a fan of this new scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after getting positive feedback during extensive consumer testing. While scent preferences will vary from person to person, feedback is very important to us, especially when it comes from our loyal consumers. We'd love to connect about this and ensure your feedback about the change is heard. Please call us at (800) 725-3296.

May 5, 2025
nhgirl
1 out of 5 stars review

Bring back Original Scent

I cannot stand the new "clean" scent! It's sweet and fake smelling. Reminds me of the newer laundry detergent and dryer sheets with the same chemically made sweet scent. I keep my windows shut when neighbors are drying clothes to avoid it. Now it's in my dish liquid! I bought another brand. At least, give people the choice of the original scent. It's iconic and that is what smells clean. Those poor ducks that now get washed with that smell..

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're sorry to hear that you feel this way, as a lot of thought goes into creating features that we think you'll like. However, we certainly understand that preferences can vary, and your feedback will be shared. We suggest giving another Dawn version a try if you'd prefer a different scent, and you're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.

May 3, 2025
magicmom
1 out of 5 stars review

Wake up P&G! Fix this toxic scent disaster!!

Dawn Ultra's violent new fragrance is off the charts for its intensity and ability to linger on fingers, dishes, surfaces and in the air for hours. For those of us with allergies/scent sensitivities, it's truly migraine-triggering (and just plain horrible). Phthalates in fragrances have been linked to cancer, heart disease, ADHD, reproductive issues, and many health harms. Who knows what's in this toxic fragrance mix!!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're sorry to hear that this has been your experience, and we hope that you're doing well. Since safety is our top priority here at Dawn, we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. We also put a lot of thought into creating features that we think you'll like, but we certainly understand that preferences can vary from person to person. To remove the scent from your dishes, soak your dishes in hot water with some distilled white vinegar added to it or run them through the dishwasher (assuming the dishes are dishwasher safe). As for your hands, rewashing them with a mild soap will help remove the scent from them. We'll be sure to share your comments with the rest of our team, and we do recommend that you discontinue use of this particular product, if you haven't already. We suggest giving our Dawn Free & Clear Fragrance-Free a try. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.

May 4, 2025
JocelynN
1 out of 5 stars review

Smell is unacceptably horrible

Used to love dawn and used it exclusively. This new scent makes it a solid nope for me (I would give it zero stars because that's how awful it is). It smells like a funeral florist shop puked in my kitchen. So stinky my husband won't do dishes now until I get different soap! I washed my hands with straight white vinegar and they STILL smell like this disgusting soap. It's so pungent, it permeates the entire house (I couldn't imagine being pregnant using it!).

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're sorry to hear that a loyal Dawn fan like you feels this way the scent. We do value feedback such as this, and we'll make sure that your comments are shared with the rest of our team. If you'd prefer a different scent, we suggest giving another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.

Apr 4, 2025
Cannot stand fragrances
1 out of 5 stars review

Hate the smell!

Why did you change this product? The smell is disgusting. Why do you think people want to smell that while doing dishes? Do not suggest for me to use your fragrance free product because it is not available in the 70 oz refill size and is not available in any stores in my town. After using your product for 40 years I am sad to say I will be buying a different brand.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate you taking the time to share your feedback with us. Our products go through many quality checks to ensure they reach you in perfect condition, and we do extensive research/testing to make sure we're creating scents that we hope you'll love, so we're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and please know that we value your input greatly. Consumer comments are vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so your satisfaction means a lot to us, and we hope you'll give Dawn another try. We'd love to help you find the right product for you and assist further with this; please give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday.