We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.

We're sorry to hear that you feel this way about the scent, as we do put a lot of thought into creating features that we think you'll like. Your feedback will be passed along, and we do recommend giving another Dawn version a try if you'd prefer a different scent. Please give us a call at (800) 725-3296 if you'd like any further assistance.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

We appreciate that you love the effectiveness of Dawn, but are very sorry your allergies are being triggered by the fragrance. Extensive research and consumer testing goes into our products, and our products are tested to be safe when used as directed. Because you're experiencing sensitivity, we recommend that you discontinue use of this fragrance, and instead try our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap in the EZ-Squeeze bottle. We take your report very seriously, and would like to learn more details of your experience. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday, so we can further assist you.

We're sorry to hear that a loyal Dawn fan like you feel this way. A lot of thought goes into creating features that we think you'll like, and we'll be sure to share your comments with our team. We do recommend giving another Dawn version a try if you'd prefer a different scent, and you're always welcome to give us a call at (800) 725-3296 if there's anything more we can help you with.