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Customer reviews for Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz for
Dawn Ultra Dishwashing Liquid Dish Soap, Original Scent, 90 Fl oz
2.9 out of 5 stars
stars191 ratings191 reviews
  1. 5 stars44% (84)
  2. 4 stars2% (4)
  3. 3 stars2% (3)
  4. 2 stars1% (2)
  5. 1 star51% (98)

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Showing 41-50 of 191 reviews
Apr 30, 2025
ABD4
1 out of 5 stars review

NEW SCENT IS HORRIBLE!!!

NEW SCENT IS HORRIBLE!!! I opened a new 70oz bottle and the smell made me toss it in the trash! What are y'all thinking!! Bring back the original smell not whatever you are attempting for this new stuff to smell like!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

May 7, 2025
Krisssssss
1 out of 5 stars review

Horrid smell

My mom had used dawn for 40+ years and I have used it for 20+. After this new scent change, we have switched to a new brand. It smells terrible and lingers on dishes. It makes me so nauseous to drink a cup of coffee and smell a floral scent. It makes me wonder what chemicals I am ingesting on my “clean dishes”

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate your incredible loyalty to Dawn over the years, and we're sorry to hear that this has been your experience. We can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. This was the first scent change for our Dawn Original in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. We also have many quality checks in place to ensure that you can use Dawn with ease, and we wouldn't expect the product to impart a scent/taste onto your dishes. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it's possible. If certain items always pick up a flavor, they're likely worn to the point of being porous and should be rinsed off immediately and not soaked. We hope this is helpful, and your comments will be shared with our team. We do recommend that you discontinue use of this particular product, if you haven't already. For our lightest scent, we suggest checking out our Dawn Free & Clear. We also have our Dawn Free & Clear Fragrance-Free available. So that we can learn more and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you have a moment.

Apr 17, 2025
OGisBest
1 out of 5 stars review

New scent nauseating

The new scent makes me nauseous. Best dish detergent. Can't buy anymore with new scent. This is a HUGE disappointment. Do you have any old stock of the original scent I can buy?

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're very sorry to learn of your experience with the scent change of Dawn Ultra Original. The fragrance change was implemented after receiving positive feedback during extensive testing with consumers, and this is the first scent change for Dawn Ultra Original in over 10 years. Quality and safety have always been at the forefront of everything we do, and while scent preferences will always vary from person to person, we would not expect you to feel nauseous when using it as directed. This is because all of our products go through extensive testing to ensure safety with proper use. Your wellbeing means a lot to us, so please discontinue using the Dishwashing Soap if you haven't done so already. In regard to the previous scent, there likely aren't any remaining bottles of the original scent still being sold, and currently, there are no plans to reintroduce the old original scent in the United States. This isn't something we take lightly, so we'd like to make a report to our Quality and Safety Team, make sure your voice is heard about the change, and tell you more about our new Dawn EZ-Squeeze Free & Clear Dish Soap as it has the cleaning power of Dawn you know, love, and trust, yet is unscented. Please give us a call (800) 725-3296.

Apr 22, 2025
Disgruntled customer
1 out of 5 stars review

Dawn stinks!

Have used Dawn for years but the new smell is in everything, including on the dishes and in our food. I will not be purchasing Dawn again unless it is the "way back" original or scent free!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're sorry to hear that a loyal Dawn fan like you had this experience, as we have many quality checks in place to ensure that you can get the best possible results with our Dawn Original. We wouldn't expect the product to impart a scent/taste onto your dishes. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it's possible. If certain items always pick up a flavor, they're likely worn to the point of being porous and should be rinsed off immediately and not soaked. A lot of thought also goes into creating features that we think you'll like, and we'll be sure to share your feedback with our team. We do have our Dawn Free & Clear Fragrance-Free available, and we recommend giving this product a try. If you'd like any further assistance, please give us a call at (800) 725-3296.

Apr 17, 2025
JPKII
1 out of 5 stars review

Horrible smell that you can't get off!

This new scent is horrible! Been using Dawn for fifty years for everything including boats and cars. Can't get the smell off my hands and am going to return the two gallons we just bought. Why would you do this?

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and every nose enjoys scent differently. We're sorry to hear you are not a fan of this update. Your review will be passed onto our R&D Team, as you've been so loyal to our soaps for so long. We hope you'll continue to enjoy Dawn, and give our Free & Clear Fragrance Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 10, 2025
jawnydee
1 out of 5 stars review

No one wanted an “improved scent”

I always buy the original Dawn but my last purchase has me breaking out in a rash all over my hands whenever I wash dishes. Hate this new formula, not sure why it had to be changed! I'll try buying the dye free version but not happy about it

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We’re sorry to hear about your experience with your recently purchased bottle of Dawn Ultra Original. The only formula change for this dish soap related to the fragrance, and we’re sorry you’re not getting the experience we both expect. For your comfort and safety, we ask you to stop using this bottle, and give us a call for more help. Your safety is our top priority, and we recommend trying our unscented dish soap, called Dawn Free and Clear, Fragrance Free. It may become your new favorite Dawn. Give us a call for more help with this, or any Dawn purchase. Call us Mondays-Fridays, from 9 AM to 6 PM, EST. at 1 (800) 725-3296.

Apr 2, 2025
cky83
1 out of 5 stars review

Allergic to new formula

Please bring back the old scent/formula. Whatever is in the new formula makes by hands break out in a rash. And it smells like shampoo instead of dish soap. Why change something so many people were happy with??

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We appreciate you taking the time to share your feedback with us. Please know that we do extensive research and testing to make sure our products are always safe and effective to use as directed, and meet the needs/preferences of our consumers, so we're really sorry to hear that you're unhappy with the scent of your Dawn, and that it made your hands break out in a rash, as this is not what we'd normally expect. Consumer input is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers, so we're grateful that you brought this to our attention. If you're concerned with how the product is affecting you, please be sure to discontinue use. Your satisfaction means a lot to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!

Apr 24, 2025
Jim2
1 out of 5 stars review

Awful smell, I will use another brand now

Just bought new bottle of original Dawn. Why change the scent to a smell? It stays with you long after use with a sickening sweet smell on my hands. I find it unusable, will throw out and replace with another brand.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.

Apr 14, 2025
Didi2432
1 out of 5 stars review

New fragrance has lost you a customer.

Very toxic smelling perfume. I wabt this formula with no scent. So sad, lost my business of 30 plus years & i will not order for the restraunts i supply either.

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We’re sorry to hear you're not enjoying the smell of our Dish Soap! We understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! We'd also like to share that we do offer a scent free version of Dawn that you may enjoy more. If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296

Apr 4, 2025
Dawn_Now_Stinks
1 out of 5 stars review

New Scent Sucks! And ruins my drinks!!!

The new scent sucks!!!!!! You ruined my cup of coffee this morning. This change makes me incredibly angry. I DO NOT care whether scent is safe for ducklings or not, it stinks!!!!

Review from dawn-dish.com
Helpful?1RNI89EBMNX33700086189
reply from Customer Care

We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.